Ellen McBride

Nov07

The World Wide Web And Your Place On It

YOU BETTER HAVE A WEBSITE. Let’s start with your website. If you have an existing business, you most certainly have a website. If you don’t have one, you most certainly should. This is where the majority of people go to search and find goods, services, reviews, work, help, the best chocolate in the world… So right […]
Oct20

#HashingOutHashtags

So. Hashtags. In ancient history—like, 10 years ago—the hashtag symbol only meant “number” or “pound.” These days, it’s all about the hashtag. To start, a hashtag is a keyword phrase, spelled without spaces, that has a pound or number sign (#) in front of it. It looks like this: #RedChalkStudios or #MoreCoffeePlease. And while the birthplace of hashtags is Twitter, they’re […]
Sep30

Give Every Employee a New Title: Ambassador

Word-of-mouth referrals. Advocates. Ambassadors. No matter what you call them, you have potential customers or clients out there who can be influenced by your carefully chosen, well-informed, passionate brand ambassadors, making your marketing efforts exponentially stronger. How do you feel when someone you like and trust tells you about something they think you would like? You’re more willing […]
Sep04

It’s Not Just What You Say, It’s How You Say It

“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell stories to inspire us, […]
Sep02

Give Your Brand Some Space

“Oh, wow.” “So cool.” “I love this place!” When clients first come into our office, more often than not, they say something about how it looks and how it makes them feel. Granted, there are a bunch of creative types here at Red Chalk Studios, and we don’t mean to be braggadocious (okay, maybe a […]
Mar05

A Taste Toast to Whiskey

Red Chalk Studios’ second Whiskey Roundtable is in the books and—like whiskey itself—we’re feeling quite warm and wonderful about it. It began last year when Red Chalk organized an informal “out-of-focus” group to help us research whiskey perceptions and insights as we embarked on the brand development of a new whiskey client. We had 9 tasters that night and […]
Feb05

Note to Self: Happy Doodle Day

Kim and I burst out laughing when we went over some notes she took during a client meeting. She actually wrote: “Note to self…” Of course the thought is, who else would she be writing to in her own notebook? And we then had a hilarious conversation (which would have been a great podcast), and […]
Oct19

A Bad Spell of Branding

I confess. I make instant judgments. The above photo is an exception*, but when I see misspellings and bad punctuation, I immediately judge the writer as unintelligent, uneducated, or, worst of all, lazy. I hate to admit it, but I’m so bothered and distracted by it that I totally lose the impact of the message. […]

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