Kim Nelson

Feb06

Red Chalk Studios Expands with Acquisition of Cahoon & Cross

Red Chalk Studios is a full-service creative agency based in Virginia Beach, Virginia, with over 17 years of experience in developing and delivering brand strategies and marketing campaigns for clients big and small. We develop brand ideas and tell our clients’ stories in the most authentic way possible — stories that are built through mindful […]
Dec01

Brand Development vs. Marketing vs. Brand Engagements: How Each Supports the Next

More often than not, the primary reason companies reach out to Red Chalk Studios is to develop a THING. In our world, that THING will be a brand engagement MECHANISM or TOOL. Might be a website. Might be sales collateral. Might be packaging. Might be an advertising campaign. Might be a mobile app. Whatever it is, most people (and companies) […]
Jul15

Posting, Tweeting and Snapping Your Brand

These days, if you’re not represented on social networks, you may not exist in people’s minds. That’s the reality. And if you’re trying to impact anyone under the age of, say, 50, it’s essential. You may already know this. You may already be there. You may already stay busy posting, tweeting and snapping. But are […]
Jun19

Brand Building : Start with a Strong Blueprint and Foundation

We want to challenge you to start thinking differently about your brand. Heck, we want to challenge you to just THINK about your brand. Before you decide you need a website that does X… Before you assume you need an advertising campaign that tries to sell everything you do… Before you disregard social media because you don’t personally use it… It’s time to stop putting […]
Feb01

Five Pieces of Advice for New Graphic Designers (and the not-so-new) On the Job Hunt

I was asked to help a soon-to-graduate graphic designer with one of her final projects—interview someone in the field. This request, not uncommon at Red Chalk Studios, coupled with a semester stint at Old Dominion University teaching a senior-level studio class, has revealed thematic advice I give rising designers. New talent is always knocking at our doors, and […]
Oct28

5 Podcasts I Love

I was first introduced to podcasts by my friend, Jodi (who was also the one to convince me, years ago, that Facebook was not so hard to use and to quit my whining and just do it). She’s pretty smart, that Jodi. When I first ventured into this medium, the pickings that held my attention […]
Nov07

A Letter to Our Clients

Dear Favorite Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things […]
Oct31

Why I Shouldn’t Be Allowed to Shop By Myself

So, I rarely go to the mall — it’s never been a place that brings me joy. More often than not, I’m overwhelmed, over-stimulated, and just over, over, over it. But I broke protocol because our local mall now has a Mac store and, well, there’s that new iPhone I needed to check out. With […]
Jan12

The Golden Rule to Working with Creatives

My first professional position out of college was working at Nomadic Display as an in-house designer in the marketing department. It was a good job, though not even close to being the one of my dreams. I wanted to work at a small creative shop, in the heart of Alexandria, and design important, “cool” pieces […]
Jan01

Brand Thinking : What is Branding?

Branding… what the heck is it? Many of our clients come to us thinking their logo is their brand. Well, in the original sense of the word, that is true. Just like ranchers burning their “brands” or marks in livestock to identify ownership, a logo is your “mark.” But there’s a much bigger and more […]

Interested in growing your business?