Kim Nelson

May13

Show Some Respect for Text

A group of us here at Red Chalk just reviewed a batch of portfolios from local students, and were happy to see a new pool of talent rising up. But the next morning we had one overwhelming criticism: almost all the portfolios revealed that their typography needed a shot in the arm. What is ‘Typography’? […]
Jan12

The Golden Rule to Working with Creatives

My first professional position out of college was working at Nomadic Display as an in-house designer in the marketing department. It was a good job, though not even close to being the one of my dreams. I wanted to work at a small creative shop, in the heart of Alexandria, and design important, “cool” pieces […]
Jan01

Brand Thinking : What is Branding?

Branding… what the heck is it? Many of our clients come to us thinking their logo is their brand. Well, in the original sense of the word, that is true. Just like ranchers burning their “brands” or marks in livestock to identify ownership, a logo is your “mark.” But there’s a much bigger and more […]

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