Brand Building

Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was, wait for it, 76 ads of which a person was […]
Dec30

A Brand New Year Deserves a Brand New Commitment to Your Brand

New Year’s resolutions aren’t just for individual people like you and me. As businesses, we can also resolve to be smarter, more strategic, more profitable, more community-minded, and so on. And it starts with your brand. First, a successful brand comes from the inside, from a company’s core, and it’s infused throughout the organization. Your brand is […]
Dec20

Signs Your Brand May Need a Realignment Strategy

A strong brand that tells your story truthfully and powerfully is probably your business’s greatest asset. A brand that’s off course, isn’t a true reflection of who you are or what you do, or doesn’t mean much to your target market, can be a huge drag on your success. To be clear, if you’re not emphatically sure […]
Dec01

Brand Development vs. Marketing vs. Brand Engagements: How Each Supports the Next

More often than not, the primary reason companies reach out to Red Chalk Studios is to develop a THING. In our world, that THING will be a brand engagement MECHANISM or TOOL. Might be a website. Might be sales collateral. Might be packaging. Might be an advertising campaign. Might be a mobile app. Whatever it is, most people (and companies) […]
Oct20

#HashingOutHashtags

So. Hashtags. In ancient history—like, 10 years ago—the hashtag symbol only meant “number” or “pound.” These days, it’s all about the hashtag. To start, a hashtag is a keyword phrase, spelled without spaces, that has a pound or number sign (#) in front of it. It looks like this: #RedChalkStudios or #MoreCoffeePlease. And while the birthplace of hashtags is Twitter, they’re […]
Sep30

Give Every Employee a New Title: Ambassador

Word-of-mouth referrals. Advocates. Ambassadors. No matter what you call them, you have potential customers or clients out there who can be influenced by your carefully chosen, well-informed, passionate brand ambassadors, making your marketing efforts exponentially stronger. How do you feel when someone you like and trust tells you about something they think you would like? You’re more willing […]
Sep04

It’s Not Just What You Say, It’s How You Say It

“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell stories to inspire us, […]
Sep02

Give Your Brand Some Space

“Oh, wow.” “So cool.” “I love this place!” When clients first come into our office, more often than not, they say something about how it looks and how it makes them feel. Granted, there are a bunch of creative types here at Red Chalk Studios, and we don’t mean to be braggadocious (okay, maybe a […]
Jul15

Posting, Tweeting and Snapping Your Brand

These days, if you’re not represented on social networks, you may not exist in people’s minds. That’s the reality. And if you’re trying to impact anyone under the age of, say, 50, it’s essential. You may already know this. You may already be there. You may already stay busy posting, tweeting and snapping. But are […]
Jun19

Brand Building : Start with a Strong Blueprint and Foundation

We want to challenge you to start thinking differently about your brand. Heck, we want to challenge you to just THINK about your brand. Before you decide you need a website that does X… Before you assume you need an advertising campaign that tries to sell everything you do… Before you disregard social media because you don’t personally use it… It’s time to stop putting […]

Interested in growing your business?