Brand Building

Dec07

Which Social Media Channels Are The Best For Me?

Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]
May16

How Much Does A Website Cost?

We all know that these days you have to have a website. And practically every day, we get inquiries from someone whose business needs a new website or improvements to a current website. Or they really don’t know what they need, but they know they need something. And then, the very next question is almost always, […]
Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was, wait for it, 76 ads of which a person was […]
Dec30

A Brand New Year Deserves a Brand New Commitment to Your Brand

New Year’s resolutions aren’t just for individual people like you and me. As businesses, we can also resolve to be smarter, more strategic, more profitable, more community-minded, and so on. And it starts with your brand. First, a successful brand comes from the inside, from a company’s core, and it’s infused throughout the organization. Your brand is […]
Dec20

Signs Your Brand May Need a Realignment Strategy

A strong brand that tells your story truthfully and powerfully is probably your business’s greatest asset. A brand that’s off course, isn’t a true reflection of who you are or what you do, or doesn’t mean much to your target market, can be a huge drag on your success. To be clear, if you’re not emphatically sure […]
Dec01

Brand Development vs. Marketing vs. Brand Engagements: How Each Supports the Next

More often than not, the primary reason companies reach out to Red Chalk Studios is to develop a THING. In our world, that THING will be a brand engagement MECHANISM or TOOL. Might be a website. Might be sales collateral. Might be packaging. Might be an advertising campaign. Might be a mobile app. Whatever it is, most people (and companies) […]
Oct20

#HashingOutHashtags

So. Hashtags. In ancient history—like, 10 years ago—the hashtag symbol only meant “number” or “pound.” These days, it’s all about the hashtag. To start, a hashtag is a keyword phrase, spelled without spaces, that has a pound or number sign (#) in front of it. It looks like this: #RedChalkStudios or #MoreCoffeePlease. And while the birthplace of hashtags is Twitter, they’re […]
Sep30

Give Every Employee a New Title: Ambassador

Word-of-mouth referrals. Advocates. Ambassadors. No matter what you call them, you have potential customers or clients out there who can be influenced by your carefully chosen, well-informed, passionate brand ambassadors, making your marketing efforts exponentially stronger. How do you feel when someone you like and trust tells you about something they think you would like? You’re more willing […]
Sep04

It’s Not Just What You Say, It’s How You Say It

“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell stories to inspire us, […]
Sep02

Give Your Brand Some Space

“Oh, wow.” “So cool.” “I love this place!” When clients first come into our office, more often than not, they say something about how it looks and how it makes them feel. Granted, there are a bunch of creative types here at Red Chalk Studios, and we don’t mean to be braggadocious (okay, maybe a […]

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