Design

Dec01

Brand Development vs. Marketing vs. Brand Engagements: How Each Supports the Next

More often than not, the primary reason companies reach out to Red Chalk Studios is to develop a THING. In our world, that THING will be a brand engagement MECHANISM or TOOL. Might be a website. Might be sales collateral. Might be packaging. Might be an advertising campaign. Might be a mobile app. Whatever it is, most people (and companies) […]
Sep04

It’s Not Just What You Say, It’s How You Say It

“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell stories to inspire us, […]
Feb05

Note to Self: Happy Doodle Day

Kim and I burst out laughing when we went over some notes she took during a client meeting. She actually wrote: “Note to self…” Of course the thought is, who else would she be writing to in her own notebook? And we then had a hilarious conversation (which would have been a great podcast), and […]
Jun30

My Summer at CooperType

As things warm up here in Virginia Beach, I’m reminded of where I was last summer… wrapping up my spring semester as a professor at ODU and had just received a congratulatory email from Cooper Union — I had been accepted to their CooperType Condensed program. For 14 hours, six days a week for five weeks […]
May13

Show Some Respect for Text

A group of us here at Red Chalk just reviewed a batch of portfolios from local students, and were happy to see a new pool of talent rising up. But the next morning we had one overwhelming criticism: almost all the portfolios revealed that their typography needed a shot in the arm. What is ‘Typography’? […]

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