Marketing

May16

How Much Does A Website Cost?

We all know that these days you have to have a website. And practically every day, we get inquiries from someone whose business needs a new website or improvements to a current website. Or they really don’t know what they need, but they know they need something. And then, the very next question is almost always, […]
Feb15

Why You Should Be Writing This Blog

You’re busy. We get it. (Who isn’t?) And finding the time to write a blog as part of your content strategy—or finding someone on your team to do it—can be a monumental task. But here are a few reasons why should consider keeping it on your to-do list: You can position yourself and your company […]
Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was, wait for it, 76 ads of which a person was […]
Dec01

Brand Development vs. Marketing vs. Brand Engagements: How Each Supports the Next

More often than not, the primary reason companies reach out to Red Chalk Studios is to develop a THING. In our world, that THING will be a brand engagement MECHANISM or TOOL. Might be a website. Might be sales collateral. Might be packaging. Might be an advertising campaign. Might be a mobile app. Whatever it is, most people (and companies) […]

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