Chalk Talk

May16

How Much Does A Website Cost?

We all know that these days you have to have a website. And practically every day, we get inquiries from someone whose business needs a new website or improvements to a current website. Or they really don’t know what they need, but they know they need something. And then, the very next question is almost always, […]
Feb15

Why You Should Be Writing This Blog

You’re busy. We get it. (Who isn’t?) And finding the time to write a blog as part of your content strategy—or finding someone on your team to do it—can be a monumental task. But here are a few reasons why should consider keeping it on your to-do list: You can position yourself and your company […]
Feb06

Red Chalk Studios Expands with Acquisition of Cahoon & Cross

Red Chalk Studios is a full-service creative agency based in Virginia Beach, Virginia, with over 17 years of experience in developing and delivering brand strategies and marketing campaigns for clients big and small. We develop brand ideas and tell our clients’ stories in the most authentic way possible — stories that are built through mindful […]
Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was, wait for it, 76 ads of which a person was […]
Jan29

Creative Agency Management Tools—It’s About Time

Quick question. How many balls do you have up in the air? How many plates are you spinning? How many people and projects are you juggling? If you’re like, well, most of us in this day and age, you’re so busy, it’s hard to stay organized. Red Chalk Studios is a very busy branding, marketing and […]
Dec30

A Brand New Year Deserves a Brand New Commitment to Your Brand

New Year’s resolutions aren’t just for individual people like you and me. As businesses, we can also resolve to be smarter, more strategic, more profitable, more community-minded, and so on. And it starts with your brand. First, a successful brand comes from the inside, from a company’s core, and it’s infused throughout the organization. Your brand is […]
Dec20

Signs Your Brand May Need a Realignment Strategy

A strong brand that tells your story truthfully and powerfully is probably your business’s greatest asset. A brand that’s off course, isn’t a true reflection of who you are or what you do, or doesn’t mean much to your target market, can be a huge drag on your success. To be clear, if you’re not emphatically sure […]
Dec01

Brand Development vs. Marketing vs. Brand Engagements: How Each Supports the Next

More often than not, the primary reason companies reach out to Red Chalk Studios is to develop a THING. In our world, that THING will be a brand engagement MECHANISM or TOOL. Might be a website. Might be sales collateral. Might be packaging. Might be an advertising campaign. Might be a mobile app. Whatever it is, most people (and companies) […]
Nov07

The World Wide Web And Your Place On It

YOU BETTER HAVE A WEBSITE. Let’s start with your website. If you have an existing business, you most certainly have a website. If you don’t have one, you most certainly should. This is where the majority of people go to search and find goods, services, reviews, work, help, the best chocolate in the world… So right […]
Oct20

#HashingOutHashtags

So. Hashtags. In ancient history—like, 10 years ago—the hashtag symbol only meant “number” or “pound.” These days, it’s all about the hashtag. To start, a hashtag is a keyword phrase, spelled without spaces, that has a pound or number sign (#) in front of it. It looks like this: #RedChalkStudios or #MoreCoffeePlease. And while the birthplace of hashtags is Twitter, they’re […]

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