Chalk Talk

Nov07

A Letter to Our Clients

Dear Favorite Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things […]
Oct31

Why I Shouldn’t Be Allowed to Shop By Myself

So, I rarely go to the mall — it’s never been a place that brings me joy. More often than not, I’m overwhelmed, over-stimulated, and just over, over, over it. But I broke protocol because our local mall now has a Mac store and, well, there’s that new iPhone I needed to check out. With […]
Jun30

My Summer at CooperType

As things warm up here in Virginia Beach, I’m reminded of where I was last summer… wrapping up my spring semester as a professor at ODU and had just received a congratulatory email from Cooper Union — I had been accepted to their CooperType Condensed program. For 14 hours, six days a week for five weeks […]
May13

Show Some Respect for Text

A group of us here at Red Chalk just reviewed a batch of portfolios from local students, and were happy to see a new pool of talent rising up. But the next morning we had one overwhelming criticism: almost all the portfolios revealed that their typography needed a shot in the arm. What is ‘Typography’? […]
Feb18

The Creative Species

It is hard to believe that it has been almost one year since I first began working at Red Chalk Studios. I can honestly say it has been a great honor to work beside, and have the opportunity to observe, the day-to-day customs of that most mysterious and elusive band of creatures, the “creative.” The […]
Jan12

The Golden Rule to Working with Creatives

My first professional position out of college was working at Nomadic Display as an in-house designer in the marketing department. It was a good job, though not even close to being the one of my dreams. I wanted to work at a small creative shop, in the heart of Alexandria, and design important, “cool” pieces […]
Jan01

Brand Thinking : What is Branding?

Branding… what the heck is it? Many of our clients come to us thinking their logo is their brand. Well, in the original sense of the word, that is true. Just like ranchers burning their “brands” or marks in livestock to identify ownership, a logo is your “mark.” But there’s a much bigger and more […]

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