Chalk Talk

Mar05

A Taste Toast to Whiskey

Red Chalk Studios’ second Whiskey Roundtable is in the books and—like whiskey itself—we’re feeling quite warm and wonderful about it. It began last year when Red Chalk organized an informal “out-of-focus” group to help us research whiskey perceptions and insights as we embarked on the brand development of a new whiskey client. We had 9 tasters that night and […]
Feb05

Note to Self: Happy Doodle Day

Kim and I burst out laughing when we went over some notes she took during a client meeting. She actually wrote: “Note to self…” Of course the thought is, who else would she be writing to in her own notebook? And we then had a hilarious conversation (which would have been a great podcast), and […]
Feb01

Five Pieces of Advice for New Graphic Designers (and the not-so-new) On the Job Hunt

I was asked to help a soon-to-graduate graphic designer with one of her final projects—interview someone in the field. This request, not uncommon at Red Chalk Studios, coupled with a semester stint at Old Dominion University teaching a senior-level studio class, has revealed thematic advice I give rising designers. New talent is always knocking at our doors, and […]
Oct28

5 Podcasts I Love

I was first introduced to podcasts by my friend, Jodi (who was also the one to convince me, years ago, that Facebook was not so hard to use and to quit my whining and just do it). She’s pretty smart, that Jodi. When I first ventured into this medium, the pickings that held my attention […]
Oct19

A Bad Spell of Branding

I confess. I make instant judgments. The above photo is an exception*, but when I see misspellings and bad punctuation, I immediately judge the writer as unintelligent, uneducated, or, worst of all, lazy. I hate to admit it, but I’m so bothered and distracted by it that I totally lose the impact of the message. […]
Nov07

A Letter to Our Clients

Dear Favorite Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things […]
Oct31

Why I Shouldn’t Be Allowed to Shop By Myself

So, I rarely go to the mall — it’s never been a place that brings me joy. More often than not, I’m overwhelmed, over-stimulated, and just over, over, over it. But I broke protocol because our local mall now has a Mac store and, well, there’s that new iPhone I needed to check out. With […]
Jun30

My Summer at CooperType

As things warm up here in Virginia Beach, I’m reminded of where I was last summer… wrapping up my spring semester as a professor at ODU and had just received a congratulatory email from Cooper Union — I had been accepted to their CooperType Condensed program. For 14 hours, six days a week for five weeks […]
May13

Show Some Respect for Text

A group of us here at Red Chalk just reviewed a batch of portfolios from local students, and were happy to see a new pool of talent rising up. But the next morning we had one overwhelming criticism: almost all the portfolios revealed that their typography needed a shot in the arm. What is ‘Typography’? […]
Feb18

The Creative Species

It is hard to believe that it has been almost one year since I first began working at Red Chalk Studios. I can honestly say it has been a great honor to work beside, and have the opportunity to observe, the day-to-day customs of that most mysterious and elusive band of creatures, the “creative.” The […]

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