Animal Vision Center of Virginia

Red Chalk Studios : Animal Vision Center of Virginia Logo

When the time came for Dr. Heather Brookshire to open Animal Vision Center of Virginia, she wanted to create a brand that captured her passion and professionalism, as well as set her apart from other veterinary ophthalmologists in the area. 

After defining her brand position and value benefits, Red Chalk Studios audited the competitive landscape of veterinary brand identities. We reviewed over 50 local and national logos, and could clearly see how Dr. Heather Brookshire could visually elevate and differentiate herself.

We developed an identity that gives the ubiquitous “boring blue” and “medical mint green” a fresh perspective, while also giving the Animal Vision Center of Virginia a fun, modular system that can morph to represent their different types of clients. Combined with a crisp, authoritative typeface, this identity system was immediately embraced and loved.

Red Chalk Studios : Animal Vision Center of Virginia Logo

When it came to the brand messaging and marketing tools, we needed to be friendly, approachable, authentic, have a sense of humor and instill confidence. (And if you ever get a chance to meet Dr. Heather, you’ll know that is exactly who she is.) We worked with her and her team to develop print collateral and a responsive website that provides resources and valuable information to pet parents, as well as area veterinary practices. The website projects the kind of warm, welcoming, and professional environment you’ll be greeted with when you walk through their door.

Red Chalk Studios : Animal Vision Center of VA Notecards

Red Chalk Studios : Animal Vision Center of Virginia Rack Card

We loved helping Dr. Heather articulate her brand and give her the tools to grow her brand and business. And if Ramona, the office cat, ever needs an ophthalmologist, we know exactly where we’ll be going.

Project Details:

Client

Animal Vision Center of Virginia

Date

2014-Present

Overview
Red Chalk Studios was instrumental in the brand development of Animal Vision Center of Virginia, a new veterinary ophthalmology practice in Virginia Beach, Virginia. We defined the brand position as well as the visual and communication systems, giving life to and a contemporary take on specialized veterinary services.
Services
Brand Strategy & Development, Art Direction, Logo Design, Identity Systems, Brochures, Advertising, Marketing Collateral, Website Design, Responsive Design, Brand Voice, Tag Lines
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