askHRgreen.org Local Environmental Re-education

askHRgreen.org website design & development by Red Chalk Studios

Encouraging environmental stewardship among Southeastern Virginia residents is a key charge of the Hampton Roads Planning District Commission (HRPDC), which serves 17 cities and counties in the greater Hampton Roads region. In 2010, the Commission wanted to consolidate its HR CLEAN, HR FOG, HR STORM and HR WET educational outreach programs and websites into one regional umbrella campaign.

askHRgreen.org logo design by Red Chalk Studios

In partnership with Cahoon & Cross, Red Chalk has been in charge of the branding and creative services on this project since the team won the pitch. Starting with focus group data, we crafted the strategic design and communication approach for askHRgreen.org, as a whole, as well as the individual interests of each of their four outreach programs.

Our key challenge on the website was to coalesce, condense, reorganize and partially rewrite content from four different outdated websites and deliver it in a user-friendly and meaningful way, all the while making certain to engage the user to learn more, understand consequences and hopefully, cause them to change behaviors. A focus group survey was conducted two years after the project launched with results showing increased positive awareness and behavioral changes.

In the spring of 2015, we conducted additional research as a follow up to the 2012 focus group testing and the 2010 benchmark survey. Today, askHRgreen.org is continuing its successful outreach. Awareness of askHRgreen.org has increased to 18.2%, which is a 51% increase from 2012. In addition, all but one negative environmental behaviors have trended down.

The brand and website turned four years old this past summer, and our team is gearing up for five more years having just been awarded another contract. We have concluded the development of the 2015-2020 marketing communications plan, which was begun with a strategic planning retreat including representatives of all the stakeholders in the campaign.

Email Marketing

askHRgreen.org email marketing campaign & template design by Red Chalk Studios

Online Ads

askHRgreen.org online ads by Red Chalk Studios

Radio Ads

Green Learning : Educational Supplement

When tasked to reimagine this educational supplement for sixth graders, we knew it had to be radically different than its predecessor (a snooze fest no one, let alone a kid, would enjoy). We put our fun hats on (we never really take them off) and created a piece that had kids, teachers and parents clamoring for additional copies.

askHRgreen.org Green Learning educational supplement for sixth graders design by Red Chalk StudiosaskHRgreen.org Green Learning educational supplement for sixth graders design by Red Chalk StudiosaskHRgreen.org Green Learning educational supplement for sixth graders design by Red Chalk StudiosaskHRgreen.org Green Learning educational supplement for sixth graders design by Red Chalk Studios

Green Living : Newspaper Supplement

This 16-page supplement, put together in partnership with The Virginian-Pilot, provided area residents with plenty of environmental information, delivered in an engaging and enjoyable-to-read manner.

askHRgreen.org Green Living newspaper supplement design by Red Chalk StudiosaskHRgreen.org Green Living newspaper supplement design by Red Chalk Studios

PRINT ADVERTISING

askHRgreen.org print ads by Red Chalk Studios

MOBILE TRAILER WRAP

askHRgreen.org trailer wrap design by Red Chalk Studios

OUTDOOR ADVERTISING

askHRgreen.org outdoor advertising & billboard design by Red Chalk Studios

Project Details:

Client

Cahoon & Cross

Date

2010-Present

Overview
In partnership with Cahoon & Cross and the Hampton Roads Planning District Commission, Red Chalk built the askHRgreen brand from the ground up. We continue to be the initiative's idea generators and creative producers of thematic and tactical communications, advertising campaigns, marketing materials, website and digital assets, outdoor marketing and more.
Services
Brand Strategy & Development, Logo Design, Advertising, Infographics, Outdoor, Environmental, Website Design, Programming & Development, User Experience, User Interface Design, Online Advertising, Email Marketing, SEO, Social Media Branding, Community Building, Facebook Apps, Scripts
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