Hyundai, An American Success Story

Hyundai America website design & development by Red Chalk Studios

As the creative partner for Mercury Public Affairs, Red Chalk was asked to provide compelling concepts for telling Hyundai’s American Success Story. Recommending they have their employees tell the story of working for such a great company in their own words, we provided creative direction for the entire campaign, working closely with Hyundai’s advertising agency, Mercury’s TV producer/director and our photographer to select and record staff testimonials. In addition to producing the print and digital advertising campaign, we designed and built a microsite as the staging platform for video testimonials and a repository of background info, press releases and articles. We continue to manage the website.

Hyundai America advertising campaign by Red Chalk Studios

Hyundai America infographic by Red Chalk Studios

Project Details:

Client

Mercury Public Affairs

Date

2012

Overview
When Mercury, a high-stakes public affairs agency, approached us with the challenge of creating an advertising campaign and microsite for Hyundai to promote the car company's contributions and historic presence as an American success story, we didn’t hesitate to say “we’re ready!”
Services
Art Direction, Advertising, Website Design, Programming & Development, Online Advertising
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