The Rebranding of Legal Resources

Legal Resources branding, logo & business card design by Red Chalk Studios

When we first started working with Legal Resources, a group legal plan provider based in Virginia Beach with offices in Maryland and Richmond, we were tasked with redesigning the company’s membership enrollment brochure. But after seeing the initial comps of a new logo someone else had created, we recommended creating a more professional and elegant solution for that as well.

Since then we’ve played a more strategic role in the brand management, working closely with the client to create distinctive and memorable brand collateral. Leading the creative direction, we collaborate regularly with the company’s in-house designers to maintain brand standards and ensure we’re presenting a united front with each of our responsibilities.

Legal Resources branding & brochure design by Red Chalk Studios Legal Resources branding & brochure design by Red Chalk Studios Legal Resources branding & brochure design by Red Chalk Studios

Legal Resources branding & sales sheet design by Red Chalk Studios

Legal Resources branding & banner design by Red Chalk Studios

Project Details:

Client

Legal Resources

Date

2012-Present

Overview
After Red Chalk designed the logo and membership brochure for Legal Resources, the company was sold on the benefit of having us as its design agency of record. We have been working hand-in-hand with its marketing and brand managers ever since to produce marketing and promotional collateral.
Services
Brand Strategy & Development, Art Direction, Logo Design, Stationery Suite, Display, Environmental, Email Marketing
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