When Scott Baxter first approached Red Chalk about redesigning the logo and home page of his five-year-old venture, he didn’t know the extent to which we would examine and push the Play Your Court brand and user experience. In the process of reviewing the initial design and wireframes, we quickly realized there was huge opportunity to improve the booking process for a more intuitive user experience. After delivering the initial concepts, we were given the green light to re-strategize and design their entire user experience and develop the look, flow and function of the user interface, from start to finish, turning over files to their developer for implementation.
After a quick soft launch, Play Your Court came back to Red Chalk for more guidance and recommendations for the complete implementation of the plan. The momentum Play Your Court harnessed with the rebranding effort continues to push the company forward and the website keeps growing in bookings, national footprint and exposure.