Looking for a professional online presence, The Major Group (TMG) hired Red Chalk Studios to strategically assess the goals and objectives of the company and build a brand and website that adequately represented them.
We developed a new logo that reflected the guardianship TMG had over the education opportunities the company offers its clients. Then we moved on to developing the content delivery strategy for the website, mindful of both the users’ and the client’s needs. The ability for a potential student to find classes in areas of his or her interest and know what steps to take from there was paramount. In addition, we built a Consultant Portal to deliver content specifically for that audience. Other marketing materials were also created to promote and advertise the business.