Five years after having created the original website for The Oceanfront Inn, a unique oceanfront hotel in Virginia Beach, Red Chalk Studios undertook the task of revisiting the brand and updating the OceanfrontInn.com website in 2012 with the goal of providing a newer look and an engaging user experience. Built on a CMS platform, the site allows the client to easily manage and update events and promotions. New functions included event and twitter feeds, promotion widgets and slideshows, weather forecast, content sharing and an engaging calendar of events with event categories, maps and directions. Many improvements were made in reorganizing and presenting the site’s content for easier scanning and the promotion of specials and package deals with hard-to-miss calls to action. Client training was provided post-launch and the client remains quite ecstatic over the new site.
In addition to the website, recommendations and updates were made for Oceanfront Inn’s Facebook page and an app was created to promote the hotel’s specials, boosting the brand’s presence on the popular social media network to a daily level of engagement from locals and tourists alike.