IDENTITY

Sep30

David Lawrence Rare Coins : For The Love of Coins

When John Feigenbaum needed to update his company’s brand, he called on Red Chalk Studios. John was at the helm of David Lawrence Rare Coins, a family business founded in 1979 by John’s father, David Lawrence Feigenbaum. John realized that while they had a very strong base of committed and serious coin collectors, they also needed […]
Sep30

Cosmo Celebration Sauces

Walking down the pasta sauce aisle in any grocery store, it can difficult to make a choice. It can be even more difficult to cut through the noise and have your brand taken home for dinner. Dr. Cosmo Salibello had been selling his sauce for years, but really had no definable brand. He came to Recharge […]
Sep30

Animal Vision Center of Virginia

When the time came for Dr. Heather Brookshire to open Animal Vision Center of Virginia, she wanted to create a brand that captured her passion and professionalism, as well as set her apart from other veterinary ophthalmologists in the area.  After defining her brand position and value benefits, Red Chalk Studios audited the competitive landscape of veterinary brand identities. We reviewed over […]
Apr26

Anderson’s : From Greenhouse to Table

It’s fair to say that Anderson’s Home & Garden Showplace is an institution in Newport News, Virginia. Having begun in 1954 as a wholesale plant grower, they have grown over the years to be a retail department store with not only a nursery and greenhouse, but also gardening supplies and landscape services, pet supplies, home goods, seasonal gifts […]
Dec18

Navy SEAL Foundation

As the creative partner for Cahoon & Cross, we worked with the newly established Navy SEAL Foundation (a merger of the SEAL-Naval Special Warfare Foundation and the Navy SEAL Warrior Fund) to design a logo that embodied the military elite the Foundation supports, while maintaining a unique identity. We designed a contemporary, stylized solution using […]
Dec23

askHRgreen.org Local Environmental Re-education

Encouraging environmental stewardship among Southeastern Virginia residents is a key charge of the Hampton Roads Planning District Commission (HRPDC), which serves 17 cities and counties in the greater Hampton Roads region. In 2010, the Commission wanted to consolidate its HR CLEAN, HR FOG, HR STORM and HR WET educational outreach programs and websites into one […]
Dec07

Jim White Fitness & Nutrition Studios

Red Chalk has been managing the Jim White Fitness & Nutrition Studios brand since 2003. The JWFNS business has changed and grown quite a bit since then, and we have directed and guided corporate communications, marketing tools, advertising, social media, websites, program development and new marketing strategies. We also collaborated with an app developer to provide […]
Dec04

Banner Public Affairs: Raising the Standard

  From the start, our goal was to create an identity, tagline and communication system that was creative and powerful but still conveyed the true sense of personality that Banner Public Affairs possesses, and that makes this DC-based PR agency stand out from the crowd. The brand we created for Banner lives up to its […]
Dec03

Chez Madeleine Gets an Online Facelift

Knowing the high-end quality Chez Madeleine represents, we recommended bringing in client models and taking gorgeous photography to showcase the stylists’ capabilities as well as directly target the studio’s diverse clientele. Working with photographer Stephanie Frantz, we opened up our space for the photo shoot and art directed it along with owner John Chrisman, turning Chez […]
Dec02

Alliance to Save Energy Corporate Communications

The Alliance to Save Energy has been trusting us for over 12 years to provide strategy, exceptional design and project management for all of the organization’s corporate communications. We have developed annual reports, marketing materials, websites, event collateral, signage, brochures, eNewsletter designs, and more. In 2012, we provided a new direction for the corporate branding, starting […]

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