Chalk Talk

The Creative Species

It is hard to believe that it has been almost one year since I first began working at Red Chalk Studios. I can honestly say it has been a great honor to work beside, and have the opportunity to observe, the day-to-day customs of that most mysterious and elusive band of creatures, the “creative.”

The world of the creative has long been regarded as a shadowy secret society, virtually impenetrable by those on the outside. But unbeknownst to many, they are quite friendly and a joy to spend time with.

To observe creatives in their natural habitat is quite an exquisite experience indeed. As far as I have been able to deduce, they are driven by a strong desire to make something new, something beautiful and something never before seen. This desire explains their somewhat erratic eating habits. Little regard is given to traditional times of taking nourishment. Only when their bodies begin to remind them that death may be an unfortunate byproduct of failing to do so will they seek the necessary fuel so they may continue to… you guessed it… create stuff.

Although successful at operating as a singular unit with one common goal, they are not without their independent quirks. It is a custom, of the heavily-bearded one called Dan, to run a celebratory victory lap around the office after solving a particularly difficult problem. They say there is a thin line between genius and madness.

This proves to be true when it comes to the leader, Kim, who has no doubt found the secret to maintaining this fragile balance: Grande Soy Chai Lattes.

The one called Zeinoun may have achieved a level of focus that is usually reserved for Shaolin Monks and Jedi Knights. If a car were to drive through the building while she was at task she wouldn’t blink.

When the ones called Kimberly and Derek aren’t honing their razor sharp design instincts, they like to set their mouths on fire with various hot sauces.

Strange, all of ‘em.

I believe it was a creative that once said “Art should comfort the disturbed and disturb the comfortable”.

Needless to say, these people are very comfortable. As for me, I’m comfortably disturbed.

I like it here.

Red Chalk Studios has been helping clients understand, develop and grow their brands for over 16 years. Interested in building a strong and successful brand? Let’s talk!