Brand Building

Aug11

Choose the Right Words: Eight Tips for Clever Taglines

A tagline, a.k.a. a catchphrase, soundbite, slogan, saying, jingle, etc. A tagline can be so impactful that it propels a simple business into a world-leading enterprise. A tagline can fail so detrimentally that it submerges a business into a course-correction mode. There’s an art. There’s a skillset. There’s a process to crafting the ideal nugget […]
Jun06

Telling a Story Through Public Relations – Where to Start

When my daughters were little, they occasionally asked about my job. What do I do, what am I writing and who is it for? They loved to read and to be read to, and we three enjoyed escaping into the adventurous lives of Little Bear, Olivia and Poppleton, along with a whimsical cast of other […]
May30

What’s the Difference Between Brand, Branding and Brand Identity?

These days, the word “brand” is used by just about everyone in everything and everywhere. I just did a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take […]
Dec07

Which Social Media Channels Are The Best For Me?

Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]
May16

How Much Does A Website Cost?

We all know that these days you have to have a website. And practically every day, we get inquiries from someone whose business needs a new website or improvements to a current website. Or they really don’t know what they need, but they know they need something. And then, the very next question is almost always, […]
Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was, wait for it, 76 ads of which a person was […]
Dec30

A Brand New Year Deserves a Brand New Commitment to Your Brand

New Year’s resolutions aren’t just for individual people like you and me. As businesses, we can also resolve to be smarter, more strategic, more profitable, more community-minded, and so on. And it starts with your brand. First, a successful brand comes from the inside, from a company’s core, and it’s infused throughout the organization. Your brand is […]
Dec20

Signs Your Brand May Need a Realignment Strategy

A strong brand that tells your story truthfully and powerfully is probably your business’s greatest asset. A brand that’s off course, isn’t a true reflection of who you are or what you do, or doesn’t mean much to your target market, can be a huge drag on your success. To be clear, if you’re not emphatically sure […]
Dec01

Brand Development vs. Marketing vs. Brand Engagements: How Each Supports the Other

More often than not, the primary reason companies reach out to Red Chalk Studios is to develop a THING. In our world, that THING will be a brand engagement MECHANISM or TOOL. Might be a website. Might be sales collateral. Might be packaging. Might be an advertising campaign. Might be a mobile app. Whatever it is, most people (and companies) […]
Oct20

#HashingOutHashtags

So. Hashtags. In ancient history—like, 10 years ago—the hashtag symbol only meant “number” or “pound.” These days, it’s all about the hashtag. To start, a hashtag is a keyword phrase, spelled without spaces, that has a pound or number sign (#) in front of it. It looks like this: #RedChalkStudios or #MoreCoffeePlease. And while the birthplace of hashtags is Twitter, they’re […]

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