Your Marketing Toolbox

Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was, wait for it, 76 ads of which a person was […]
Nov07

The World Wide Web And Your Place On It

YOU BETTER HAVE A WEBSITE. Let’s start with your website. If you have an existing business, you most certainly have a website. If you don’t have one, you most certainly should. This is where the majority of people go to search and find goods, services, reviews, work, help, the best chocolate in the world… So right […]
Sep04

It’s Not Just What You Say, It’s How You Say It

“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell stories to inspire us, […]

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