Chalk Talk

Let's talk brand strategies. Let's talk marketing tactics. Let's talk about design and communication. Let's talk about how to strengthen your business.


The Creative Species

It is hard to believe that it has been almost one year since I first began working at Red Chalk Studios. I can honestly say it has been a great honor to work beside, and have the opportunity to observe, the day-to-day customs of that most mysterious and elusive band of creatures, the “creative.” The […]

The Golden Rule to Working with Creatives

My first professional position out of college was working at Nomadic Display as an in-house designer in the marketing department. It was a good job, though not even close to being the one of my dreams. I wanted to work at a small creative shop, in the heart of Alexandria, and design important, “cool” pieces […]
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What is branding and why is it important to your business?

Branding… What is that exactly? If you look up definitions for branding. But they all come down to this: your brand is what people think it is. That’s right… The perception, image, experience, memory etc. that people have of you is your brand. A brand exists in the minds of consumers; and no matter how […]

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