Our Work, Their Success
Behind every design, every message, and every solution is strategy, planning, exploration and more cups of coffee than we can count.
For over twenty years, we’ve been helping many amazing businesses and the people who run them.
It’s an honor to be trusted and valued by so many.
We take our role of being the catalyst for positive change very seriously. We aren’t here for our egos; we’re here to help, bottom line.
Every day we tackle new challenges.
We embrace each challenge in an effort to deliver more powerful, beautiful, thoughtful, purposeful, and impactful solutions. Every day we challenge ourselves to do better, to get smarter. Here are just a few examples of those efforts. Can you picture yourself here?
Professional Logo Design That Strengthens Brands and Businesses
While, for us, developing identity systems and logos are typically part of a bigger brand development initiative, we know sometimes you just want to see the results. Here are a few of our favorites.
Professional Product Packaging Design That Attracts and Delivers Your Brand Story
We develop attractive designs that don’t just look good, they’re smart, elevating the brand and appealing to specific target markets while fitting in with a broader product line or rocking something completely new. Recognize any from the store shelves?
Video Storytelling for Advertising, Brand Building, Education, Training and More…
Putting your story into motion is a great way to attract and engage your audience. We love helping you do just that, creatively and effectively. All of these examples are part of a larger marketing campaign and effort. But as stand-alone marketing assets, they’re pretty powerful.
Strategy, Design, Content, Development & Management
Websites are THE primary marketing tool for any business and organization. Having the RIGHT website is critical in creating a branded experience, achieving your business goals, and driving visitors to action. Most of our website solutions are paired with additional marketing efforts to ensure their success.
CLIENT STORIES & CAMPAIGNS
Rebranding a Long-standing Los Angeles Plumbing and HVAC Company
When Los Angeles calls, we answer. And when a home services provider needs to make a dramatic shift in their market position to better attract, service and retain customers, we come to the rescue. So now, when we need a happiness fix, we call Adeedo!
ADVOCACY & POLICY
Helping a Washington D.C. Powerhouse Spearhead Energy Productivity Policy, Conversations and Action
As their agency of record for 17 years, we’ve been instrumental in developing everything from brand systems to corporate and event collateral to marketing tools to websites. And many, many things in between.
Redefining a Newport News and Virginia Beach, VA Retailer That Defies Convention
We tackled the brand and marketing challenges of a retail business that needed to redefine itself, reinvigorate an aging brand, and reposition itself in its current and expanding marketplace. No small task, but we were up for the challenge.
Repositioning the Producer of Some of Virginia’s Finest Sauces, Marinades and Rubs
Inspired by a delicious array of seafood sauces, marinades, BBQ sauces, hot sauces and rubs, we helped reposition Ashman’s from being “just a manufacturer” to a desirable producer of specialty foods. Don’t underestimate the power of a strategically-designed label… There’s so much more thought and effort that goes into food packaging than what you see on the shelf. And it pays off.
Building an Environmentally-aware Community
Building awareness and changing behaviors around any one environmental initiative is a challenge for many organizations. Increase that challenge by ten-fold and let us introduce you to askHRgreen.org. Fueled by four uniquely-focused committees made up of representatives from 17 localities, Red Chalk Studios has been successfully tackling that challenge for over a decade.
Growing a Peanut Empire in the Heart of Virginia Peanut Country
We count ourselves very lucky to work with the Marks family at Belmont Peanuts. Our collaborative relationship has produced packaging and marketing solutions that continue to “wow” their customers. It does help that their peanuts are mighty fine.
Strengthening Market Position and Business Growth Potential
When a business owner comes to us with one set of expectations, and our process reveals there is a much bigger challenge and more opportunities that will strengthen their business, it’s not always met with a ton of enthusiasm — because that means there will need to be more work… And more investment. However, when the process and outcome overwhelmingly shine a light on how much stronger their business will be as a result of their trust in us, it’s all hugs and smiles. This was the case with Cater Boom.
Repositioning a Nonprofit That Displays Their Heart Proudly, Every Day
When an organization evolves and its vision grows, changes are sometimes necessary. But that’s not always an easy decision. When we worked with Edmarc to strengthen their brand positioning, and along with it, developed a new identity system, we needed to be sensitive to their origin story and the equity they had built. But we were up for the challenge. And they were thrilled.
Growing a New Brand and Creating New Opportunities
Design a sunflower maze and they will come… Almost. When you have a very short window in which your business operates each year, and Mother Nature will dictate the kind of season you’ll have, the challenge is quite heavy to grow business. But we’ve done just that for the past two years.
Helping Goldpetal Farms strengthen their brand and put on the full-court press is a joy when we have such gorgeousness to work with. And a client who trusts us to make the right decisions for his business.
Repositioning to Better Feed Their Brand
Running a small, yet vital, community nonprofit is always challenging, even when you’ve been doing it for almost 50 years. Helping Meals on Wheels of Virginia Beach find their voice and reposition themselves more strongly has given them the tools they needed to raise serious awareness and much-needed funds.
Helping Tune a Private Music-Lesson Business
It’s always a challenge to maintain the equity and legacy of a business you’ve bought, and insert your vision to create the business you want. That’s just what we helped the new owner of Music Makers do. And in the process, we had a little fun along the way.
Helping a Family-Owned Hotel Better Compete With the Big Chains
When you’re a family-owned hotel in the very popular Virginia Beach oceanfront resort area, surrounded and competing with big hotel chains — from the Hilton to Holiday Inn — marketing and delivering a unique and desirable brand experience is extremely important. We’ve been working with the great folks at the Oceanfront Inn for over decade to do just that. Their secret? Taking care of their guests like a hometown hero.
Rebranding a Local Favorite and Positioning it for Growth
It’s not always an easy decision to rebrand a family business that has experienced decades of success. But when your vision is on growth and expansion, it’s sometimes necessary. And when you have multiple family members involved, it’s not aways an easy process. But working with the Fuller brothers as they took over the reins from their father, and helping them fulfill and exceed their vision has been an incredible journey. And they definitely bring the yum!
Helping Our Hometown Orchestra Resonate with New Audiences
When a new maestro takes the baton and steps in front of an orchestra, he brings with him a new vision. In 2016, Red Chalk Studios was brought onboard to help bring that new vision to fruition and to elevate Symphonicity’s marketing efforts. It’s been a journey of love, passion and most excellent music.
Redesigning Product Packaging To Help a Small Business Get Noticed by Big Stores
Helping small businesses is a passion of ours. And when the owners of The Aromatherapy Shoppe approached us in need of a graphic designer and better product packaging so they could get into larger markets such as Whole Foods Market, we were delighted to take on the task.
FIRST RESPONDERS, NONPROFIT
Increasing Donations for the Nation’s Largest Volunteer-based Rescue Squad System
We are proud of our local volunteer rescue squads, which, collectively, happen to be the largest volunteer-based rescue system in the nation. One of the ways we help, besides having a Red Chalk team member (Ellen!) run rescue one workday a week, is by managing their bi-annual collaborative fund drive. In the process, we’ve decreased their costs and increased their donations. That’s a win-win.
Don’t miss out — information is power!
And we’re all about helping you be more powerful.
We’re not ones to fill your inbox with garbage (or fill your inbox, period). But on the occasion when we do have info to share, it’s always good.
Need help strengthening your brand and knowing where and how to focus your marketing efforts?
Take a look at these THREE POWERFUL ways we can help you do just that. (Of course, this isn’t all we do, but it’s a nice place to start.)
Brand Foundation Directive
Having a strategically-developed Brand Foundation makes the difference between just running a business and growing a valuable, focused brand.
It’s the difference between competing smarter and being indistinguishable from everyone else. What do you want to be?
Customer Journey Mapping
The people you’re trying to reach and convert into customers are, at any given time, on a journey.
You need to be top of mind when they have problems you can solve. If you’re not when they’re assessing options, making decisions, and determining value, then you’re off the map. And that’s not good for business.
Marketing Success Planning
We want to help you avoid costly mistakes, wasted time and lost revenue.
Before you assume what you need to implement, be it a website, advertising, social media or more, you NEED TO KNOW the big picture of what, where, when, why, who and how before making investment decisions.