IDENTITY

Jan26

Animal Vision Center of Virginia

When the time came for Dr. Heather Brookshire to open Animal Vision Center of Virginia, she wanted to create a brand that captured her passion and professionalism, as well as set her apart from other veterinary ophthalmologists in the area.  After defining her brand position and value benefits, Red Chalk Studios audited the competitive landscape of veterinary brand identities. We reviewed over […]
Jan01

Pennacook Peppers Rocks the Hot Stuff

Designing labels for food products is one of our joys. It’s even more fun when the client understands the value of good, strategic design and then gets excited about working with us to keep on strategizing and creating marketing assets. Enter Pennacook Peppers. Red Chalk developed a solution that not only captures the client’s vision, […]
Sep30

David Lawrence Rare Coins : For The Love of Coins

When John Feigenbaum needed to update his company’s brand, he called on Red Chalk Studios. John was at the helm of David Lawrence Rare Coins, a family business founded in 1979 by John’s father, David Lawrence Feigenbaum. John realized that while they had a very strong base of committed and serious coin collectors, they also needed […]
Sep30

Cosmo Celebration Sauces

Walking down the pasta sauce aisle in any grocery store, it can difficult to make a choice. It can be even more difficult to cut through the noise and have your brand taken home for dinner. Dr. Cosmo Salibello had been selling his sauce for years, but really had no definable brand. He came to Regroove […]
Dec23

askHRgreen.org: Regional Environmental Education

  Encouraging environmental stewardship among Southeastern Virginia residents is a key charge of the Hampton Roads Planning District Commission (HRPDC), which serves 17 cities and counties in the greater Hampton Roads region. In 2010, the Commission wanted to consolidate its HR CLEAN, HR FOG, HR STORM and HR WET educational outreach programs and websites into […]
Dec07

Jim White Fitness & Nutrition Studios

Red Chalk has been managing the Jim White Fitness & Nutrition Studios brand since 2003. The JWFNS business has changed and grown quite a bit since then, and we have directed and guided corporate communications, marketing tools, advertising, social media, websites, program development and new marketing strategies. We also collaborated with an app developer to provide […]
Nov15

Economic Development in Elizabeth City

Over the years, we have produced numerous marketing tools to increase exposure and awareness of the Elizabeth City area and its offerings, such as websites, press kits, corporate campaign materials, posters, logos, e-Newsletters, advertising and more. We have most recently relaunched the new ECPCEDC website with updated visual branding, improved functionality and additional features. Built […]
Nov14

The Oceanfront Inn : We’re Glad You’re Here

Five years after having created the original website for The Oceanfront Inn, a unique oceanfront hotel in Virginia Beach, Red Chalk Studios undertook the task of revisiting the brand and updating the OceanfrontInn.com website in 2012 with the goal of providing a newer look and an engaging user experience. Built on a CMS platform, the site allows […]
Nov13

The Rebranding of Legal Resources

When we first started working with Legal Resources, a group legal plan provider based in Virginia Beach with offices in Maryland and Richmond, we were tasked with redesigning the company’s membership enrollment brochure. But after seeing the initial comps of a new logo someone else had created, we recommended creating a more professional and elegant solution […]
Nov07

DoDa Innovation – Mealtime is Funtime

Do-Da Innovations is a specialty consumer product company that takes kids’ ideas all the way to market. They approached us with an innovative idea their children had, which inspired these fun food products. Thinking it was a grand idea, mom and her business partner pursued all avenues and ideas for manufacturing and after two years of research […]

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