BUSINESS FOUNDATION & MARKETING ROADMAP

Strategic insight and direction for building a better brand.

Your brand is the engine that runs your business. To have a strong engine, all its parts need to move in concert and with intention. Smart brand management starts with strategically defining your business foundation and brand marketing so you're uniquely positioned in your marketplace, creating value and desire. It's time we roll up our sleeves and get to work.

WE WANT TO HELP YOU BUILD A BETTER BRAND AND STRONGER BUSINESS

START-UP BUSINESS

  • Align your business to your customers’ needs
  • Position your products and services uniquely
  • Offer value to your audience
  • Gain stronger traction and take advantage of opportunities
  • Make it easier to grow when you start up smartly!

GROWING BUSINESS

  • Evaluate the brand you have and be sure it’s the brand you want
  • Position your business and brand for new markets
  • Adapt your brand to market changes
  • Develop tools for your team to deliver smarter brand experiences
  • Align your culture with your core values

CHANGING BUSINESS

  • Evaluate your brand strengths and weaknesses
  • Reposition your brand to align with new markets
  • Redefine your brand to increase its relevance and value
  • Evolve your brand to meet new opportunities
  • Inspire and re-energize your team

So, what exactly is a Business Foundation & Marketing Roadmap?

To put it simply, your strategically-developed Foundation & Roadmap helps define and guide who you are as a business, as well as the services and products you produce and deliver. But defining who you are as a business is no simple task. After all, everything you do, say and produce as a business and organization is your BRAND. And your brand is your power.

Brand & Marketing Foundation Roadmap

The four building blocks of your Business Foundation & Marketing Roadmap define:

Where You Stand

Business & Brand Objectives
Identifies, prioritizes and sets goals

Business & Brand Challenges
Guides in creating goal-oriented strategies and plans

Brand Position
Identifies and articulates your unique position in the competitive landscape

Who You Are

Brand Mission & Vision
Defines what you hope to accomplish and for whom on a daily basis, as well as your aspirations

Brand Archetypes
Allows us to put a face, personality and set of expectations on your brand

Brand Voice & Tone
Defines your brand attitude and mood for consistent communications

Brand Core Values
Defines the truths that govern your culture and customer service

Brand Idea
Captures how you fulfill your Brand Mission

Who To Attract

Target Audiences Profiles
Identifies your  audience demographics and psychographics to zero in on who they are, where they can be found, their behaviors and what motivates them

How To Attract, Engage & Retain

Value Proposition
Identifies and defines what sets you apart from your competition and the results you deliver to customers

Brand Promise
Identifies exactly what you deliver and stand behind

Customer Journey Map
Outlines the story of a customer’s experience, from the first interaction with your business to a long-term relationship, and identifies ideas and needs for achieving your business and brand goals based on opportunities and touchpoints


What will your Business Foundation & Marketing Roadmap influence?

BUSINESS NAME • TAGLINE • PRODUCT & SERVICE NAMES • BUSINESS CULTURE • PROGRAM DEVELOPMENT • MARKETING STRATEGIES & TACTICS • SALES STRATEGIES & TACTICS • LEAD GENERATION & CONVERSION STRATEGIES & TACTICS • WEBSITE URL • WEBSITE STRATEGY & DESIGN • CUSTOMER/MEMBER EXPERIENCE STRATEGIES & TACTICS • ADVERTISING STRATEGIES & TACTICS • ALL COMMUNICATIONS, INTERNAL & EXTERNAL • AND MORE…

READY TO TALK ABOUT DEVELOPING YOUR BUSINESS FOUNDATION & MARKETING ROADMAP?

Whether you’re a small business or large, have a local, regional or national presence, we tailor the process and deliverables specific to your needs. And in the end, you’ll be well-armed for building a better brand and business.

Let’s Chat About Your Needs


  • This has been an incredible experience from start to finish, and we appreciate all of the hard work you all have put in! Thank you so much!

  • We have been highly impressed by Red Chalk’s ability to transform our vision and business strategy, as well as their understanding of a complex product, into an outstanding and seamless user experience. We are more confident than ever to approach the largest, most venerable companies and organizations with LifeCents, and the results have been speaking for themselves.

  • Red Chalk Studios consistently exceeds our expectations. The energy and enthusiasm they bring to each project is truly inspiring.

  • When you get Red Chalk Studios in your corner, you’re not just getting the best branding specialists in the business, you’re getting a company that will help support, promote and grow your business to the top of its industry!

  • Red Chalk Studios has an amazing team of talented professionals who know how to not only listen to their clients, but also exceed their clients’ expectations with cutting-edge creativity.

  • Were your ears burning? We were talking about how much we appreciate you and the way you have helped us look so good!

  • Red Chalk accommodates our requests, no matter how challenging they may be, and they do so in the most professional manner. It is a pleasure to work with the Red Chalk gang.


OUR EXPERIENCE SPANS VIRTUALLY EVERY INDUSTRY

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Our industry experience is a valuable strength

Automotive  /  Associations & Co-ops  / Beauty  / Building & Construction  / Education  / Entertainment  / Environmental  / Financial  / Fitness & Health  / Food & Beverage  / Healthcare  / Home Services  / Hospitality  / Manufacturing & Distribution  / Municipal  / Non-profit  / Professional Services  / Retail  / Technology  / Telecommunications

Interested in growing your business?