Using Smarter Audience Targeting in Your Digital Campaigns

Your PRO Google + Facebook advertising strategies to help you improve your campaign results.

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An essential tool in your marketing toolbox is the ability to strategically define and use smart audience profiles.

Most likely, you’re setting up your Google and/or Facebook campaigns to be too broad and not specifically targeted to your ideal customer.

Our Smarter Audience Targeting video tutorial will help you understand how to better reach the right people, at the right time, in the right place, with the right message.

After this video, you’ll know:

  • The eight essential components to every successful campaign.
  • Why you need to micro-target and stop trying to reach everyone.
  • Where you will find reliable customer data so you can stop guessing.
  • The customer insights you need to gather/determine that will be the most helpful.
  • The strategy behind creating your ideal customer profiles.
  • Step-by-step instructions on how to set up your smarter customer profiles in Google Ads + Facebook Ads Manager.
  • What to look for and adjust as your campaigns gain traction (or don’t).

If you have questions or would like to learn more about how to strengthen your digital ad campaigns, let’s chat!

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