Grow Your Marketing, Strategically
Attract the right people, in the right place, at the right time, for the right reason.
HOW ARE YOU DRIVING BUSINESS?
Leverage strategic search marketing solutions to attract more business and improve your return on investment.
First, if you’re not working smarter than your competition to drive traffic to your website, you’re losing business. Second, you need professional, expert search marketing to compete smarter.
You want a strong return on your investment (ROI). You want to know your business is being looked after, and you’re not just another tick on someone’s checkbox. We get it — you need a partner, not just another search marketing service provider. Red Chalk Studios wants to see your business succeed!
- Align your goals and expectations to create smarter strategies
- Attract the right people in the right places so you’re not wasting money on vanity results
- Differentiate your business from your competitors to strengthen the value you provide
- Be authentic so you’re attracting with your brand voice and messaging
- Strengthen the work you’ve done, leveraging the equity you’ve already achieved
- Create new tactics in order to deliver stronger, goal-oriented results
What is Search Marketing?
Search Marketing is the process of obtaining visibility for your business and driving traffic to your website via search engines through both paid and unpaid efforts.
ORGANIC SEARCH MARKETING
SEO (search engine optimization) is the process of driving traffic from unpaid, organic search results on search engines. The work done to improve your organic search rankings should include on- and off-site tactics such as:
- Establishing and aligning your business, brand, marketing and audience goals with your website content and page structure
- Establishing and aligning your website with your conversion goals and strategies
- Assessing and fixing on-site website issues that negatively impact your search rankings
- Addressing issues and inconsistencies found off-site that negatively impact your search rankings
- Establishing an active and ongoing-plan to monitor and assess activity, and make adjustments to continue improving and/or maintaining your search rankings
- Monthly reporting on search rankings, assessments and insights, changes made and recommendations going forward
- Ongoing consultation to answer questions, assess results, update goals/information, etc.
PAID SEARCH MARKETING
Paid Search Marketing is paid advertising on search engines (Google and Bing being the leaders) to help drive targeted audiences to your website. PPC (pay-per-click) is one tactic, though Paid Search tactics vary based on marketing goals and audience. Your Paid Search (and online marketing) program should include:
- Establishing and aligning your business, brand, marketing and audience goals to develop the RIGHT search and online marketing program for YOU
- Establishing realistic goals and budgets
- Establishing and aligning your website with your conversion goals and strategies
- Running multiple campaigns for A/B testing to gather valuable insights for further refinements
- Establishing an active and ongoing plan to monitor and assess activity, and make adjustments to optimize performance
- Monthly reporting on search rankings, assessments and insights, changes made and recommendations going forward
- Ongoing consultation to answer questions, assess results, update goals/information, etc.
What to consider when choosing your Search Marketing partner:
WORKING WITH YOU, NOT FOR YOU
You need experts who are dedicated about working with you and your team, about setting realistic expectations, about exploring opportunities and devising strategies that maximize your results.
You need someone looking out for you, not for themselves. You need Red Chalk Studios.
EXPERIENCE AND RESULTS
You need an agency that has 13+ years of experience navigating the complex and evolving ecosystem of search and digital marketing. You need an agency with a proven track record of finding opportunities and achieving goals.
You need someone who defies the status quo. You need Red Chalk Studios.
CUSTOM, PRO-ACTIVE, BRAND-CENTRIC
You don’t need someone who plugs you into a prescribed solution and puts your business on autopilot. You need a pro-active, always-vigilant partner who ALSO understands the nuances, the power and the value of your brand.
You need someone who will protect your business. You need Red Chalk Studios.
Our Search + Digital Marketing Management Services:
- Search Engine Optimization (SEO), On-site and Off-site
- Search Ad Campaigns
- Geo + Behavioral Display Ad Campaigns
- Retargeting/Remarketing Ad Campaigns
- Google Local Ad Campaigns
- Review/Reputation Management
- Citation Management
- On-site Conversion Tracking
- Landing Pages
- Lead Magnets
- Social Media Marketing
- Email & Lead Nurturing Marketing
Ready to talk about how to attract more business?
We tailor our search marketing program to your specific goals and budget. Our services are ideal for start-ups to medium-size businesses needing to reach local or national audiences. Our priority is your success.
Our Strength Is In Our Experience
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Automotive
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Product and Service Names
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Associations & Co-ops
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Beauty
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Building & Construction
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Education
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Entertainment
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Environmental
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Financial
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Fitness & Health
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Food & Beverage
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Healthcare
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Home Services
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Hospitality
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Manufacturing & Distribution
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Municipal
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Non-profit
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Professional Services
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Retail
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Technology
