Chalk Talk

Let's talk brand strategies. Let's talk marketing tactics. Let's talk about design and communication. Let's talk about how to strengthen your business.

Aug15

How to Get More Than “Fifteen Minutes of Fame”

  In the future, everyone will be world-famous for 15 minutes.   Whether Andy Warhol really uttered those words is uncertain, but the notion of experiencing a fleeting, celebratory 15 minutes of fame has been flying around since the artist’s celebrity rocket took off in the 1970s. The idea behind the catchphrase is that sooner […]
Aug11

Choose the Right Words: Eight Tips for Clever Taglines

A tagline, a.k.a. a catchphrase, soundbite, slogan, saying, jingle, etc. A tagline can be so impactful that it propels a simple business into a world-leading enterprise. A tagline can fail so detrimentally that it submerges a business into a course-correction mode. There’s an art. There’s a skillset. There’s a process to crafting the ideal nugget […]
Jul19

Today’s Top Trends in Web Design

News flash, the world of the internet changes on a dime. (Wait, do dimes even still exist?) And when you’re moving forward with a brand new website or redesigning an existing site, there are many, many strategic decisions to be made. We’ll save most of those for another blog article, but for now, let’s talk […]
Jul12

Can You Be Really, Truly Fit At Your Desk?

Do you sit at a desk or in meetings in your 9 to 5? We do, too. That’s a lot of inactivity and it takes a toll on your body. Sitting is the new smoking, so they say. For most of us, the thought of doing a little extra workout activity during business hours isn’t […]
Jun13

In Today’s Digital Advertising Landscape, What Would Don Draper Do?

“Change is neither good nor bad. It simply is.” – Don Draper To say that advertising has come a long way since the 1960s-era series “Mad Men” is a total understatement. If you’re in marketing and advertising and have not seen the AMC award-winning series, go watch it now, it’s on Netflix. You’ll appreciate the […]
Jun06

Telling a Story Through Public Relations – Where to Start

When my daughters were little, they occasionally asked about my job. What do I do, what am I writing and who is it for? They loved to read and to be read to, and we three enjoyed escaping into the adventurous lives of Little Bear, Olivia and Poppleton, along with a whimsical cast of other […]
May30

What’s the Difference Between Brand, Branding and Brand Identity?

These days, the word “brand” is used by just about everyone in everything and everywhere. I just did a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take […]
May23

The Right Way To Write For Social Media Success

Writing for social media is not any different than writing for any other content platform. There. There’s your answer. Thank you, and goodnight! Just kidding, that would have been a terrible article. The foundational principles of effective copywriting easily apply to the scan-able, swipe-able world of social media — with a few important tweaks to […]
May17

The Latest Features and Hot Topics from Google Marketing Live: Part 2

We continue our recap of Google’s annual marketing conference — “Google Marketing Live.” In “Part 1” we revealed some of our favorite and not so favorite feature announcements made on Day One. On Day Two of the Google Marketing Live conference, Google transitioned to discussions around strategy and important industry topics rather than Google features. […]
May17

The Latest Features and Hot Topics from Google Marketing Live: Part 1

This week Google is hosting their annual marketing conference — “Google Marketing Live.” On Day One, they announced marketing and advertising features that have either been newly launched or are on the horizon. We’ll breakdown the standout features in this post. We’ve also recapped Day Two’s industry and strategic conversations in our “Part 2.” So, […]

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