Chalk Talk

Let's talk brand strategies. Let's talk marketing tactics. Let's talk about design and communication. Let's talk about how to strengthen your business.

Aug16

What’s the Difference Between Brand, Branding and Brand Identity?

These days, the word “brand” is used by just about everyone in everything and everywhere. I just did a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take […]
May18

An Elephant is Making Your Financial Decisions • part 4/4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, part 1 Retain Customers By […]
May09

Oh, How Elephants Hate Losing Things • part 3/4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, part 1 Retain Customers By […]
May09

Retain Customers By Appealing to the Elephant • part 2/4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read it yet, back up and start with: It’s Time to Talk About Your Elephant, part 1   We are […]
May09

It’s Time to Talk About Your Elephant • part 1/4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day.   Introducing “The Elephant and the Rider” analogy. Let’s take our first look at this metaphorical mammoth in the room, or in this […]
Apr02

3 Game-Changing Strategies To Managing Your Brand Consistency

Getting to know you, getting to know all about you… Recognize that song from “The King and I”? Whether you do or not, getting to know someone is the first thing you do before becoming friends. And really, isn’t that what you’re trying to do when attracting customers? Absolutely. But how do you do that? […]
Apr01

Quarantine Top 5 Wines to Drink

Tough times call for strong wines. Need more Quarantwine at your covid-cabana? Our Digital Marketing Director Diana brings you her… Top 5 Quarantine Wine “Must Drink” List. Cheers! 1. Atha Ruja Cannonau Di Sardegna Doc 2015 Support local businesses by buying this at Tinto’s online for $29.75. I’m obsessed with cannonau right now. It’s a […]
Mar31

Quarantine Top 5 Disaster Movies

Here’s something you may not know about our Ellen… She loves a good disaster movie. Whether it’s tornadoes, or earthquakes, or snakes on a plane (no, that’s way over the top), or — ack, a virus — she loves watching good people overcome adversity. (Is that why she volunteers with Virginia Beach EMS? Most likely.) […]
Mar30

Quarantine Top 5 Podcasts

There’s no excuse for quarantine boredom! A sucker for good storytelling, Kim, our Chief Coffee Consumer and podcast lover, thinks now’s a great time to treat yourself to the magical, enlightening and fascinating world of 99% Invisible. These selected episodes are great listens and guaranteed to take you out of your confinement misery and free […]
Mar29

Quarantine Top 5 Game Recommendations

Art director Tim would argue that dollar per hour entertained, you’ll have a hard time topping a great video game. Whether you love puzzles, unique vessels for story telling, or have a viscous competitive spirit, there is an outstanding game out there for you. Here are some of his top recommendations for gamers and non-gamers […]

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