Our Services, Smart Solutions

Brand & Marketing Management

We empower you to do what you do best.

Our partnership provides the expert brand and marketing development, guidance and management you’re looking for. You bring the passion for your business, we’ll bring the passion for helping you and your team succeed. Our management program is based on your needs and expectations, and may include:

• Brand & Marketing Strategy, Planning & Management
• Program & Project Management
• Public Relations Management
• Media Planning & Buying Management
• Creative Directorship

Let’s chat about how Red Chalk can lend a hand, or ten.

Brand Foundation Development

Whether your business is new, in growth mode, or needs to re-define itself, you need to build strategically.

Working with your internal stakeholders, our systematic and proven approach we will help you strategically identify and define the tenets of your brand so your business, your team and your partners have the tools they need to always deliver your brand value to your customers. We will identify and define your:

• Brand Market Positioning
• Brand Audience Opportunities
• Brand Differentiators
• Value Propositions
• Brand Personality
• Core Values
• And plenty more!

Let us show you how we can help you build a brand-smart and competitive business.

Customer Experience & Journey Mapping

Your business needs to attract, nurture and retain [the right] customers.

This isn’t about flowcharts and diagrams. Understanding your customer (or buyer’s) decision-making journey allows you to build and implement programs and processes that satisfy THEIR needs, not just yours. We will help you identify, plan and manage opportunities and threats. It’s a competitive world… You need the right strategies!

See how identifying and managing your customer’s journey can strengthen and grow your business.

Success Planning for Stronger Brand & Marketing Strategies

Are you attracting your ideal customers? Are you making it easy for them to choose you? Are you getting the best return on your marketing investment?

Before developing your website… Before developing a digital marketing campaign… Before just “winging” your social media management… You need to have the right strategies and the right tactics delivered at the right time.

Red Chalk Studios will help you map out strategies for:

• Identifying touchpoint opportunities
• Awareness and attraction-building tactics
• Lead-nurturing opportunities and tactics
• Conversion opportunities and tactics
• Customer journey mapping 
• Media planning, negotiating, buying and management
• Protocols for maintaining a strong brand throughout the entire journey

See why successful marketing always starts with a plan.

Search & Digital Marketing Strategy & Management

Are you attracting the right people, in the right place, at the right time, with the right message?

Digital marketing requires a multi-facet, multi-channel and multi-strategy approach. There is no one-solution for all, and without the right strategies, you’ll be wasting valuable time and resources. We will help you maximize your resources to meet goals and expectations. It’s no magic, but it does require

Red Chalk Studios will help you map out strategies for:

• Goal-Setting, Audits & Analysis
• Critical Analysis of Brand Positioning & On-Site Conversion Strategies
• Local Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Search Advertising Campaigns
• Remarketing/Retargeting Advertising Campaigns
• Display Advertising Campaigns
• Shopping Ad Campaigns
• Conversion Strategy & Tracking
• Lead Generation Strategy & Mangement
• Citation Listing Management
• Reputation Management
• Social Media Advertising Strategy & Management
• Monitoring, Analysis & Reporting

See why strategic digital marketing is essential for your business.

Identity System Development

Your identity system is much more than your logo. SO. MUCH. MORE.

Having a strategically-developed brand identity system for your company, your products, your services, your programs — your everything — is critical to presenting a strong brand that speaks to your brand foundation and resonates with your audience. It’s about storytelling. It’s about your legacy. It’s about standing apart from your competition.

As your brand development expert, Red Chalk Studios has a proven track record of creating powerful and successful identity systems for businesses and organizations large and small.

• Name Development
• Custom Logo and Iconography Development
• Tagline Development
• Visual System Development
• Brand Standards / Identity System Usage Guidelines
• Brand Messaging Strategy
• Brand Voice & Personality

See how your identity system can elevate and empower your brand.

Website Strategy, Design, Development & Management

Your website is one of your most powerful marketing and brand-experience tools. Shouldn’t yours be exceptional?

Don’t mistake it for just something you need to do — this is your investment in the success of your business. Red Chalk Studios is your partner for strategically-developed websites that attract, engage and drive action. 

What makes Red Chalk your perfect partner when it comes to developing and managing one of your most valuable assets?

• We are highly-skilled at developing sites that empower your brand, achieve your marketing goals and make an impact with your visitors.
• We work collaboratively and efficiently.
• We develop strategies that maximize opportunities to convert visitors into leads and customers.
• We design for function AND beauty.
• We build with strong SEO practices.
• We are experienced in developing impactful sites for many industries and business models.
• We are full-service, from strategy, planning, concepting, content creation, hosting, development and implementation through ongoing maintenance and management.

Let’s discuss how your website can work harder, and smarter, for your business.

Social Media Strategy & Management

To make an impact with social media, you need to know it’s about them, not you.

Your social media channels can be valuable tools to build and engage your community. But it takes smart strategies and strong content management.

When we manage your business social media channels, it’s a collaborative effort — and needs to be! After all, your social media presence needs to be more personal, more “in touch” and more relatable than most of your other marketing tools. This is about connecting to your community and tribe by providing content that they value in order to foster bonding moments and spark conversations. After all, that’s what building a brand is all about.

Red Chalk’s social media marketing is strong and valuable because:

• We start with understanding your brand position and marketing goals.
• We develop smart and manageable strategies on the appropriate social media channels.
• We set goals, establish strategies, assess results and make adjustments to get better results.
• We develop smart, creative, on-brand and desirable content.
• We evolve strageties as your audience needs evolve.

Let’s chat about how we can help grow and connect with your online community.

Attention-Getting Creative

We are never at a loss for creative solutions!

But creativity needs a strong purpose and foundational focus. We develop solutions that support your brand and business, and are designed to attract, engage and deliver results.

Graphic Design & Copywriting

We are known for our exceptionally creative and impactful graphic design, as well as our strong and engaging copywriting. It’s just one of the many things that keep our clients coming back.

Corporate Communications

From business cards to stationery to presentation decks

Marketing & Sales Presentation Collateral

Displays, electronic presentation decks, pocket folders, sales sheets, data- and info-graphics, brochures, posters, annual reports, catalogs, manuals, eNewsletters, eBlasts, etc.

Videos

2D animation, motion graphic design and live action video story telling

Package Design & Retail Collateral

Labels and packaging, point-of-purchase design, display design, purchase collateral, etc.

Publication Design

Manuals, training guides, catalogs, workbooks, guides, etc.

Custom Illustrations & Photography

Yep, we do this, too.

Okay… We could go on and on, but you get the picture. We really can do most everything. And we’ll manage the entire project from conception through production and implementation.

Let’s chat about how Red Chalk can deliver exceptional creative solutions.