Brand Foundation Roadmap Development
Your brand is the engine that runs your business. To have a strong engine, all its parts need to move in concert and with intention. That’s smart brand management!
Are you a start-up? Does your business need to strengthen or re-define its brand?
Having a strategically-developed Roadmap will benefit your business, your culture, your communications, your customer attraction and retention. In other words, everything you do inside and outside your business.
Know Where You Stand
- Business & Brand Objectives • Identify, prioritize and set goals
- Brand & Business Challenges • Guide in creating goal-oriented strategies and plans
- Brand Position • Identifies and articulates your unique position in the competitive landscape
Know Who You Are
- Brand Vision & Mission • Articulate what you hope to accomplish and for whom
- Brand Archetypes • Allow us to put a face, personality and set of expectations on your brand
- Brand Voice & Tone • Articulate our attitude and mood for consistent communications
- Brand Core Values • Identify the truths that govern your culture and customer service
- Brand Idea • Captures how we fulfill our Brand Mission
Know Who To Attract
- Target Audiences Profiles • Identify audience demographics and psychographics to zero in on who they are, where we find them, their behaviors and what motivates them
Know How To Attract, Engage & Retain
- Value Proposition • Identifies and defines what sets you apart from your competition and the results you deliver to customers
- Brand Promise • Identifies exactly what you deliver and stand behind
- Customer Journey Map • Outlines the story of a customer’s experience, from the first interaction with your business to a long-term relationship and identifies ideas and needs for achieving your business and brand goals based on opportunities and touchpoints.
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Brand & Marketing Management
Brand management goes hand-in-hand with your marketing efforts. We collaborate to develop and implement brand-centric and results-oriented marketing strategies.
Let’s increase your awareness. Let’s attract and engage your audiences. Let’s drive them to action.
- Strengths, Weakness, Opportunities and Threats (SWOT) Analysis
Allows us to know and consider everything that could potentially impact the success of a new project. Failure to consider key strengths, weaknesses, threats or opportunities can lead to poor business decisions.
- Brand & Marketing Audits
Conducting audits of your current brand messaging, marketing strategies and tactics in regards to your business and/or project goals allow us to identify challenges and opportunities before moving on to strategy and creative development.
- Strategic Brand, Marketing & Budget Planning
We’ll help you target your marketing efforts to the right people, through the right channels and at the right time.
- Analysis & Reporting
We’re all about knowing how our tactics are performing and analyzing for opportunities to strengthen. And we are transparent about our process and the results we’re achieving.
- Project Management
We strive to work economically, efficiently, compassionately and smartly to keep projects on task, on time and on budget.
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Search Engine Marketing (SEM)
If you’re not doing everything you can to drive qualified traffic to your website, you’re losing business. Our Google- and Bing-Certified Digital Marketing Director is experienced in devising and managing smart strategies while delivering results. Our Brand & Marketing Strategists are here to make sure you’re telling the best brand story you can.
Red Chalk is your powerhouse team focused on your best interests, with results in mind.
- Goal Setting, Audits & Analysis
We’ll asses your website and digital marketing channels to determine opportunities for SEM tactics.
- Critical Analysis of Brand Positioning & On-Site Conversion Strategies
If your website was built elsewhere, we’ll assess it’s effectiveness in delivering a strong brand story, smart conversion strategies and tactics.
- Local Search Engine Optimization (SEO)
There is a huge list of areas and activities SEO management covers. We do them all. And we do them with the goal of improving your search engine ranking.
- Pay-Per-Click (PPC) Campaigns • Getting in front of organic search traffic is only part of the equation. We’ll help drive more targeted visitors to your website and optimize your site for conversions (more contacts, more sales, more action).
- Remarketing/Retargeting Campaigns • This is all about top-of-mind awareness! They’ve already been on your website — now let’s make sure they don’t forget about you.
- Conversion Tracking • Knowing where your traffic came from, the actions they performed on your website and the associated costs helps us collectively make better marketing decisions.
- Monitoring, Analysis & Reporting • You’re about results. We’re about collaboration, results and transparency.
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Website Strategy, Design, Development & Management
Your website is a powerful marketing and brand experience tool. Don’t mistake it for just something you need to do — make it your best sales tool. Red Chalk is your partner for strategically-developed websites that attract, engage and drive action.
Our strengths in designing, developing and managing your website are:
- Strategic Planning & Estimating
We know the devil is in the details. Our first steps are to establish business, marketing and visitor goals, determine needs and requirements and develop a full scope of work and timeline. After this is completed, we develop estimates.
- Custom Solutions / No Cookie-Cutters Here
We design and build for YOUR needs. We don’t try to shove you into templates that are bloated with code and potential development snake pits. We generally work with CMS platforms, primarily WordPress, but also Drupal, Joomla and Magent0.
- Usability & Accessibility Design
We build websites that address your visitor’s needs as well as yours. Our user-centered process as well as collaboration with stakeholders makes sure your website works for your organization and your visitors.
- Talented & Passionate Strategists, Designers, Writers & Developers
We not only bring the talent (20+ years of experience in designing and developing powerful websites), we bring the passion it takes to image the possibilities, challenge the status quo and look over the horizon. And coffee. We bring lots of coffee.
- SEO-minded From the Start
We build with results in mind, and that includes how well search engines can crawl, index and rank your website. We implement SEO strategies from the inception of your website and through its development. That’s just smart.
- Proactive Project Management
We believe a project properly managed is half of what makes it a success. We work hard at making sure we’re all working efficiently, effectively, collaboratively, transparently and strategically. There’s that word again. We’re all about strategy.
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We are never at a loss for creative solutions! But creativity needs a strong purpose and foundational focus. We develop solutions that support your brand and business, designed to attract, engage and deliver results. If we can imagine it, we can produce it, whether for print, digital, or manufactured execution.
Here is but a small list of the creative services Red Chalk provides:
- Brand Identity System Development
Naming, tagline, logo system, color system, typography system, iconography system, brand standard manual, file management
- Corporate Correspondence & Communications
Business cards, electronic signatures, stationery, notecards, team swag, etc.
- Marketing & Sales Presentation Materials
Displays, electronic presentation decks, pocket folders, sales sheets, data- and infographics, brochures, posters, annual reports, catalogs, manuals, eNewsletters, eBlasts, etc.
- Videos & Motion Graphics
Tell your story better and make people feel [excited, intrigued, amused, entertained, informed]
- Package Design & Retail Engagement Solutions
Labels and packaging, point of purchase design, display design, purchase collateral, etc.
- Environmental Design
Way finding design, brand extension and experience design, signage, etc.
- Publication Design
Manuals, training guides, catalogs, workbooks, guides, etc.
- Custom Illustrations & Photography
Yep, we do this, too.
- Ok… we could go on and on, but you get the picture. We really can do most everything. And we’ll manage the entire project from conception through production and implementation.
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Content Marketing / Lead Generation
Say it with us: Relationships first. Business second.
Content marketing and lead generation solutions requires developing and distributing VALUABLE content. This is what your audiences demand and respond to.
The goal here is to build relationships (giving your business personality) while keeping your brand top of mind, with the secondary goal of driving a profitable action.
Red Chalk can help your business build relationships through engagement activities such as:
- Social Media Management
Content creation (copy, design, images, videos), scheduling & publishing, community building (shared content, group membership, attraction strategies, etc.), engagement monitoring and reporting
- Email Marketing Management
List management, customer journey management, content creation, scheduling and publishing, engagement monitoring and reporting
- Blog Management
Content creation, scheduling & publishing, promoting through other channels, community building, guest blogger opportunities, engagement monitoring and reporting
- Publication Management
Content creation, website distribution set up, promotions, engagement monitoring and reporting
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Public Relations Management
Gaining non-paid exposure should be part of every business strategy. When it works in tandem with paid advertising, and is done well, your return on investment increases exponentially.
Red Chalk can be your smart and savvy public relations partner!
- Analysis & Opportunity Development
- Exposure Management
- Writing & Distributing Press Releases & Other Content
- Media Relations Management
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Media Planning & Buying
You want your messages to get the best possible return on investment (ROI) across all advertising media. So do we. Whether you’re looking to promote your brand, sales, or lead generation, we can leverage our knowledge and relationships to deliver to you smart solutions.
- Media Market/Channel Analysis & Strategy
- Media Negotiation & Buying
- Media Tracking & Reporting
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We create brand-centric and smart advertising campaigns that attract and drive results. In other words, we develop strategies that get noticed.
- Online Advertising • display, channel-specific, PPC, remarketing/retargeting, etc.
- Print Advertising
- Radio Advertising • broadcast & digital/streaming
- TV Advertising • broadcast & digital/streaming
- Outdoor Advertising
- Guerilla Advertising
- Whatever, wherever
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