OUR SERVICES ARE DESIGNED FOR RESULTS

Red Chalk is truly your one-stop-shop partner for strengthening your brand, developing smart marketing initiative, creating content that attracts and engages, and managing your brand story across all channels, internally and externally. We're passionate about helping our clients succeed.

Brand Foundation Roadmap DevelopmentBrand Marketing & ManagementSearch Engine Marketing (SEM)Website Development & ManagementCreative ServicesContent MarketingPublic RelationsMedia Planning & BuyingAdvertising


Red Chalk Studios Brand Foundation Roadmap

Brand Foundation Roadmap Development

Your brand is the engine that runs your business. To have a strong engine, all its parts need to move in concert and with intention. That’s smart brand management!

Are you a start-up? Does your business need to strengthen or re-define its brand?

Having a strategically-developed Roadmap will benefit your business, your culture, your communications, your customer attraction and retention. In other words, everything you do inside and outside your business.

Know Where You Stand

  • Business & Brand ObjectivesIdentify, prioritize and set goals
  • Brand & Business ChallengesGuide in creating goal-oriented strategies and plans
  • Brand Position Identifies and articulates your unique position in the competitive landscape

Know Who You Are

  • Brand Vision & MissionArticulate what you hope to accomplish and for whom
  • Brand ArchetypesAllow us to put a face, personality and set of expectations on your brand
  • Brand Voice & ToneArticulate our attitude and mood for consistent communications
  • Brand Core ValuesIdentify the truths that govern your culture and customer service
  • Brand IdeaCaptures how we fulfill our Brand Mission

Know Who To Attract

  • Target Audiences ProfilesIdentify audience demographics and psychographics to zero in on who they are, where we find them, their behaviors and what motivates them

Know How To Attract, Engage & Retain

  • Value PropositionIdentifies and defines what sets you apart from your competition and the results you deliver to customers
  • Brand PromiseIdentifies exactly what you deliver and stand behind
  • Customer Journey MapOutlines the story of a customer’s experience, from the first interaction with your business to a long-term relationship and identifies ideas and needs for achieving your business and brand goals based on opportunities and touchpoints.

NEW GREEN BUTTON STYLE REQUEST INFO ABOUT DEVELOPING YOUR BRAND FOUNDATION ROADMAP



Red Chalk Studios Brand & Marketing Management

Brand & Marketing Management

Brand management goes hand-in-hand with your marketing efforts. We collaborate to develop and implement brand-centric and results-oriented marketing strategies.

Let’s increase your awareness. Let’s attract and engage your audiences. Let’s drive them to action.

  • Strengths, Weakness, Opportunities and Threats (SWOT) Analysis
    Allows us to know and consider everything that could potentially impact the success of a new project. Failure to consider key strengths, weaknesses, threats or opportunities can lead to poor business decisions.
  • Brand & Marketing Audits
    Conducting audits of your current brand messaging, marketing strategies and tactics in regards to your business and/or project goals allow us to identify challenges and opportunities before moving on to strategy and creative development.
  • Strategic Brand, Marketing & Budget Planning
    We’ll help you target your marketing efforts to the right people, through the right channels and at the right time.
  • Analysis & Reporting
    We’re all about knowing how our tactics are performing and analyzing for opportunities to strengthen. And we are transparent about our process and the results we’re achieving.
  • Project Management
    We strive to work economically, efficiently, compassionately and smartly to keep projects on task, on time and on budget. 

NEW GREEN BUTTON STYLE LET’S CHAT ABOUT HOW WE CAN HELP GROW YOUR BUSINESS



Red Chalk Studios Search Engine Marketing

Search Engine Marketing (SEM)

If you’re not doing everything you can to drive qualified traffic to your website, you’re losing business. Our Google- and Bing-Certified Digital Marketing Director is experienced in devising and managing smart strategies while delivering results. Our Brand & Marketing Strategists are here to make sure you’re telling the best brand story you can.

Red Chalk is your powerhouse team focused on your best interests, with results in mind.

  • Goal Setting, Audits & Analysis
    We’ll asses your website and digital marketing channels to determine opportunities for SEM tactics.
  • Critical Analysis of Brand Positioning & On-Site Conversion Strategies
    If your website was built elsewhere, we’ll assess it’s effectiveness in delivering a strong brand story, smart conversion strategies and tactics.
  • Local Search Engine Optimization (SEO)
    There is a huge list of areas and activities SEO management covers. We do them all. And we do them with the goal of improving your search engine ranking.
  • Pay-Per-Click (PPC) CampaignsGetting in front of organic search traffic is only part of the equation. We’ll help drive more targeted visitors to your website and optimize your site for conversions (more contacts, more sales, more action). 
  • Remarketing/Retargeting CampaignsThis is all about top-of-mind awareness! They’ve already been on your website — now let’s make sure they don’t forget about you.
  • Conversion TrackingKnowing where your traffic came from, the actions they performed on your website and the associated costs helps us collectively make better marketing decisions.
  • Monitoring, Analysis & ReportingYou’re about results. We’re about collaboration, results and transparency. 

NEW GREEN BUTTON STYLE REQUEST INFORMATION AND PRICING FOR SEARCH ENGINE MARKETING SERVICES



Red Chalk Studios Website Strategy, Design, Development & Management

Website Strategy, Design, Development & Management

Your website is a powerful marketing and brand experience tool. Don’t mistake it for just something you need to do — make it your best sales tool. Red Chalk is your partner for strategically-developed websites that attract, engage and drive action.

Our strengths in designing, developing and managing your website are:

  • Strategic Planning & Estimating
    We know the devil is in the details. Our first steps are to establish business, marketing and visitor goals, determine needs and requirements and develop a full scope of work and timeline. After this is completed, we develop estimates.
  • Custom Solutions / No Cookie-Cutters Here
    We design and build for YOUR needs. We don’t try to shove you into templates that are bloated with code and potential development snake pits. We generally work with CMS platforms, primarily WordPress, but also Drupal, Joomla and Magent0.
  • Usability & Accessibility Design
    We build websites that address your visitor’s needs as well as yours. Our user-centered process as well as collaboration with stakeholders makes sure your website works for your organization and your visitors. 
  • Talented & Passionate Strategists, Designers, Writers & Developers
    We not only bring the talent (20+ years of experience in designing and developing powerful websites), we bring the passion it takes to image the possibilities, challenge the status quo and look over the horizon. And coffee. We bring lots of coffee.
  • SEO-minded From the Start
    We build with results in mind, and that includes how well search engines can crawl, index and rank your website. We implement SEO strategies from the inception of your website and through its development. That’s just smart. 
  • Proactive Project Management
    We believe a project properly managed is half of what makes it a success. We work hard at making sure we’re all working efficiently, effectively, collaboratively, transparently and strategically. There’s that word again. We’re all about strategy. 

NEW GREEN BUTTON STYLE READY TO DISCUSS YOUR WEBSITE? LET’S TALK FIRST STEPS.



Red Chalk Studios Creative Services • Art Direction, Graphic Design, Photography, Illustration, Video

Creative Services

We are never at a loss for creative solutions! But creativity needs a strong purpose and foundational focus. We develop solutions that support your brand and business, designed to attract, engage and deliver results. If we can imagine it, we can produce it, whether for print, digital, or manufactured execution.

Here is but a small list of the creative services Red Chalk provides:

  • Brand Identity System Development
    Naming, tagline, logo system, color system, typography system, iconography system, brand standard manual, file management
  • Corporate Correspondence & Communications
    Business cards, electronic signatures, stationery, notecards,  team swag, etc.
  • Marketing & Sales Presentation Materials
    Displays, electronic presentation decks, pocket folders, sales sheets, data- and infographics, brochures, posters, annual reports, catalogs, manuals, eNewsletters, eBlasts, etc.
  • Videos & Motion Graphics
    Tell your story better and make people feel [excited, intrigued, amused, entertained, informed]
  • Package Design & Retail Engagement Solutions
    Labels and packaging, point of purchase design, display design, purchase collateral, etc.
  • Environmental Design
    Way finding design, brand extension and experience design, signage, etc.
  • Publication Design
    Manuals, training guides, catalogs, workbooks, guides, etc. 
  • Custom Illustrations & Photography
    Yep, we do this, too.
  • Ok… we could go on and on, but you get the picture. We really can do most everything. And we’ll manage the entire project from conception through production and implementation.

NEW GREEN BUTTON STYLE LET’S CHAT ABOUT YOUR CREATIVE NEEDS



Red Chalk Studios Content Marketing

Content Marketing / Lead Generation

Say it with us: Relationships first. Business second.

Content marketing and lead generation solutions requires developing and distributing VALUABLE content. This is what your audiences demand and respond to.

The goal here is to build relationships (giving your business personality) while keeping your brand top of mind, with the secondary goal of driving a profitable action.

Red Chalk can help your business build relationships through engagement activities such as:

  • Social Media Management
    Content creation (copy, design, images, videos), scheduling & publishing, community building (shared content, group membership, attraction strategies, etc.), engagement monitoring and reporting
  • Email Marketing Management
    List management, customer journey management, content creation, scheduling and publishing, engagement monitoring and reporting
  • Blog Management
    Content creation, scheduling & publishing, promoting through other channels, community building, guest blogger opportunities, engagement monitoring and reporting
  • Publication Management
    Content creation, website distribution set up, promotions, engagement monitoring and reporting

NEW GREEN BUTTON STYLE LET’S CHAT ABOUT HOW WE CAN HELP BUILD RELATIONSHIPS



Red Chalk Studios Public Relations Management

Public Relations Management

Gaining non-paid exposure should be part of every business strategy. When it works in tandem with paid advertising, and is done well, your return on investment increases exponentially.

Red Chalk can be your smart and savvy public relations partner!

  • Analysis & Opportunity Development
  • Exposure Management
  • Writing & Distributing Press Releases & Other Content
  • Media Relations Management

NEW GREEN BUTTON STYLE LET’S CHAT ABOUT HOW WE CAN HELP YOU GAIN NON-PAID EXPOSURE



Red Chalk Studios Media Planning & Buying

Media Planning & Buying

You want your messages to get the best possible return on investment (ROI) across all advertising media. So do we. Whether you’re looking to promote your brand, sales, or lead generation, we can leverage our knowledge and relationships to deliver to you smart solutions.

  • Media Market/Channel Analysis & Strategy
  • Media Negotiation & Buying
  • Media Tracking & Reporting

NEW GREEN BUTTON STYLE LET’S CHAT ABOUT HOW WE CAN INCREASE YOUR EXPOSURE



Red Chalk Studios Advertising Agency

Advertising Campaigns

We create brand-centric and smart advertising campaigns that attract and drive results. In other words, we develop strategies that get noticed.

  • Online Advertisingdisplay, channel-specific, PPC, remarketing/retargeting, etc.
  • Print Advertising
  • Radio Advertisingbroadcast & digital/streaming
  • TV Advertisingbroadcast & digital/streaming
  • Outdoor Advertising
  • Guerilla Advertising
  • Whatever, wherever

NEW GREEN BUTTON STYLE LET’S CHAT ABOUT HOW WE CAN INCREASE YOUR EXPOSURE

Interested in growing your business?