RETAIL CLIENT SUCCESS STORY

Reston Farm Garden Market

Bringing a community garden market back to bloom

ACTIVE 2019-PRESENT

This family-owned garden market is growing strong.

In 2019, Bonita and Lowell Weinstein, owners of Reston Farm Market in Reston, Virginia, reached out to Red Chalk Studios when they needed a strong partner to help develop and manage their marketing efforts. The legendary business had started in 1976, grew to be a local’s favorite, but over the years had changed many hands and in the process, its reputation and offerings dwindled.

When the Weinsteins purchased the business a few years ago, it was their goal to preserve its history and re-build it to become a beloved community retail destination once again.

We were up to the challenge.

Red Chalk Helps the Small Business Forge a New Path

We took them through our Success Planning process, auditing and assessing Reston Farm Market’s challenges and opportunities. We looked at their existing brand identity system, the reputation of the business, and its physical environment. We looked at the products and services they offered. We studied their current marketing and advertising strategies, the website and SEO strategies. And we recommended significant changes.


Reston Farm Garden Market Identity System Design by Red Chalk Studios
Recognizing the first challenge was their name did not adequately represent who they are and it was being confused with other local farmers’ markets, we made strategic brand identity recommendations — with a name change to Reston Farm Garden Market — and then built on that, creating a stronger identity, messaging and visual systems for all brand touchpoints.

QUICK STATS

Over the course of 12 months in 2020, and during a very challenging year, Red Chalk was instrumental in helping Reston Farm Garden Market achieve:

  • 179% increase in Facebook followers
  • 188% increase in Instagram followers
  • 99% increase in Email contacts
  • 30-40% average email open rate
  • 6%-7% average click-through-rate on Google search ads
  • 25-475% increases in website traffic, in year-over-year comparison
  • 653% increases in e-commerce sales in December
  • improved search rankings for more than a dozen, critical keywords


Reston Farm Garden Market Product Labeling and Food Photography by Red Chalk Studios
Reston Farm Garden Market Event Marketing by Red Chalk Studios
Reston Farm Garden Market Event Marketing by Red Chalk Studios




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Brand Foundation Directive

Brand Foundation Development by Red Chalk Studios

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Customer Experience Journey Mapping with Red Chalk Studios

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Marketing Success Planning with Red Chalk Studios

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