The Volunteer Rescue Squads of Virginia Beach

Changing fund drive strategy and design makes a huge impact




Virginia Beach is home to the nation’s largest volunteer-based rescue squad system.

In that system are ten individual rescue squads, each its own state agency and non-profit organization. Because of the way the squads were formed many years ago, and the loyalty and independence they are so proud of, each squad works to raise donations from those they have helped, as well as from the homes and businesses surrounding each station.

 

THE CHALLENGE

In the summer of 2014, a group of volunteers representing six of the different squads formed the Collaborative Fund Drive Committee, a careful step forward to working together to raise much needed funds. Red Chalk Studios was brought in to spearhead a bi-annual fund drive initiative to help drive down costs and grow donations.


Virginia Beach Rescue Committee Fund Drive Campaign by Red Chalk Studios


THE OUTCOME? SOLUTIONS THAT CONTINUE TO INCREASE THE COMMITTEE’S RETURN ON INVESTMENT AND GROW DONATIONS AT THE SQUAD LEVEL.

Red Chalk’s has been instrumental in developing:

  • Impactful messaging that illuminates the value and need to support our volunteer system
  • A design system that successfully leverages each squad’s unique visual brand system, messaging and featured volunteers
  • A new mailing format that reduced overall per piece costs
  • A production management system that increased efficiencies for all participating squads
  • Trust for other squads to participate in the collaborative fund drive efforts

THE  RESULTS

  • Comparing the fund drive numbers of November 2013 before Red Chalk Studios was involved to November 2014, the Virginia Beach Volunteer Rescue Squad, alone, saw an increase of 32.7% in donations.
  • Subsequent fund drives have continued to show an increase in donations.

Red Chalk Studios continues to work with the Collaborative Fund Drive Committee members on a bi-annual basis, always looking for ways to improve costs, efficiencies and the Committee’s return on investment. It’s truly a labor of love.


Virginia Beach Rescue Committee Fund Drive Campaign by Red Chalk Studios


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