Ashman Manufacturing

Designing attraction-getting, brand-building food labeling


The secret is (partially) in the sauce.

For over a decade, we’ve helped the folks at Ashman Manufacturing create stronger brand positioning and label design systems for seafood sauces, rubs, BBQ sauces, marinades, hot sauces and more.

When they first came to Red Chalk Studios, it was simply to help update a few label designs. It quickly led to recommendations to help Ashman’s clients create new packaging and label systems for their own budding food brands. And then it snowballed into becoming Ashman’s agency of record to overhaul the Ashman corporate brand and market positioning, sales and marketing collateral, and the brand positioning and packaging design for their many and growing signature product lines.


We’ve had the privilege to support the development of much of Ashman’s brand, packaging, marketing and sales collateral.

  • Brand Positioning
  • Brand Identity Design for multiple product lines
  • Packaging & Label Design for salsas, sauces, marinades and rubs
  • Event Displays 
  • Marketing & Sales Collateral
  • Advertising
  • Product Photography
  • Hand Lettering

And while we love the challenge of developing new brand and label design systems, the best part definitely was the sampling. We highly recommend the House Seafood Rubs… They’re great on so much more than seafood!

Ashman Manufacturing Coastal Cactus Label Design by Red Chalk Studios

Ashman Manufacturing House Seafood Sauce Label Design by Red Chalk Studios

Ashman Manufacturing House Seafood Sauce Label Design by Red Chalk Studios

Ashman Manufacturing House Seafood Rubs Label Design by Red Chalk Studios

Ashman Manufacturing Sales Collateral Design by Red Chalk Studios

Ashman Manufacturing Truck Wrap Design by Red Chalk Studios

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