Designing attraction-getting, brand-building food labeling
The secret is (partially) in the sauce.
For over a decade, we’ve helped the folks at Ashman Manufacturing create stronger brand positioning and label design systems for seafood sauces, rubs, BBQ sauces, marinades, hot sauces and more.
When they first came to Red Chalk Studios, it was simply to help update a few label designs. It quickly led to recommendations to help Ashman’s clients create new packaging and label systems for their own budding food brands. And then it snowballed into becoming Ashman’s agency of record to overhaul the Ashman corporate brand and market positioning, sales and marketing collateral, and the brand positioning and packaging design for their many and growing signature product lines.
We’ve had the privilege to support the development of much of Ashman’s brand, packaging, marketing and sales collateral.
- Brand Positioning
- Brand Identity Design for multiple product lines
- Packaging & Label Design for salsas, sauces, marinades and rubs
- Event Displays
- Marketing & Sales Collateral
- Product Photography
- Hand Lettering
And while we love the challenge of developing new brand and label design systems, the best part definitely was the sampling. We highly recommend the House Seafood Rubs… They’re great on so much more than seafood!
Need help strengthening your brand and knowing where and how to focus your marketing efforts?
Take a look at these THREE POWERFUL ways we can help you do just that. (Of course, this isn’t all we do, but it’s a nice place to start.)
Brand Foundation Directive
Having a strategically-developed Brand Foundation makes the difference between just running a business and growing a valuable, focused brand.
It’s the difference between competing smarter and being indistinguishable from everyone else. What do you want to be?
Customer Journey Mapping
The people you’re trying to reach and convert into customers are, at any given time, on a journey.
You need to be top of mind when they have problems you can solve. If you’re not when they’re assessing options, making decisions, and determining value, then you’re off the map. And that’s not good for business.
Marketing Success Planning
We want to help you avoid costly mistakes, wasted time and lost revenue.
Before you assume what you need to implement, be it a website, advertising, social media or more, you NEED TO KNOW the big picture of what, where, when, why, who and how before making investment decisions.