ENVIRONMENTAL CLIENT SUCCESS STORY
Developing and managing a regional environmental stewardship brand
Creating, building and growing an environmental community puts us in the green.
Encouraging environmental stewardship among Southeastern Virginia residents is a key charge of the Hampton Roads Planning District Commission (HRPDC), which serves 17 cities and counties in the greater Hampton Roads region. In 2010, the Commission wanted to consolidate its individual committee educational outreach programs and marketing efforts into one regional umbrella campaign. Enter Red Chalk Studios.
Initially, we conducted benchmark research and developed the brand foundation and name, askHRgreen.org. Our next challenge was to coalesce, condense, reorganize and partially rewrite content from four different outdated websites and deliver it in a user-friendly, meaningful way. Since then, we’ve reimagined and rebuilt that website to better position content and respond to changing user-needs.
The majority of our support is helping create new and engaging ways to reach our audiences to bring awareness, encourage responsible behaviors and support our growing community of environmental stewards. We touch every aspect of askHRgreen.org and are proud to be working with our wonderful community and team of dedicated professionals.
For ten years and counting, we’ve been the agency of record for askHRgreen.org
And as such, we are responsible for developing and managing dozens of askHRgreen.org environmental outreach initiatives. Today, askHRgreen.org continues its successful outreach.
The following is a broad list of how we’ve helped support, strengthen and grow regional environmental awareness.
- Brand Foundation Directive
- Strategic Marketing Planning
- Quantitative & Qualitative Research
- Brand Identity Systems
- Initiative/Program Strategy, Creative Assets & Management
- Website Strategy, Creative, Development & Management
- Social Media Strategy, Creative & Management
- Public Relations Strategy, Creative & Management
- Media Placement Strategy & Management
- Creative for Digital TV, Radio, Digital Ads, Social Media Ads, Print Ads
- Search Marketing Strategy & Management
- Outreach Collateral Creative
Spotlight: Public Relations and the Write As Rain Campaign
Public Relations has the ability to take promotions to elevated levels. In April 2017, askHRgreen.org took its message to the streets of Hampton Roads with the “Write as Rain” campaign. The motivational campaign placed hidden good-to-know “green” messages on more than 60 sidewalks, streetscapes and thoroughfares across the region that became visible when wet. The goal of the campaign was to inspire people to think about our local environment in new ways. The messages carried the hashtag #askhrgreen along with such sayings as: Only Rain Down the Storm Drain, No Wipes in Our Pipes, Your Morning Coffee Starts with Tap Water, and No Such Thing as a Little Litter. A map of participating locations was made available on the website so residents could more easily find the hidden messages throughout the region. News of this innovative campaign spread across the region through various media outlets with a prominent feature in The Virginian-Pilot, on local news stations (WTKR-TV and WAVY-TV), and in several local newspapers. The “Write as Rain” campaign had a $6,600 budget and a public relations exposure value of over $60,000.
Grease Grinch Campaign
It’s holiday time and we’re kitchen tornadoes, cooking turkey and fruit cake and yams and potatoes. But beware of the Grease Grinch! He’ll clog in a blink! He’ll gunk up your pipes! He’ll stink up your sink!…
Choose to Refuse Single-Use Plastics Campaign
Refusing single-use plastics can be the single greatest thing you do today. Why? Our world is slowly being buried by single-use plastic. It’s filling our landscape. It’s killing our wildlife. It’s floating in our oceans…
Pet Waste Scoop the Poop Campaign
I walk my doggie every day and take a baggie with me. For “poo happens” as they say, and I am always ready…
Imagine a Day Without Water Campaign
I turned on my faucet, no water came out. No dripping. No bubbles. Not even a trout. There was no water, no water at all. The tap was as dry as Aunt Nellie’s meatball…
Keeping Lawns and Storm Drains Healthy Campaign
You gotta do your part to keep our waterways clean. Wanna know the details? Here’s what we mean! Test your soil before adding fertilizer. You may need less and now you’re the wiser…
Don’t miss out — information is power!
And we’re all about helping you be more powerful.
We’re not ones to fill your inbox with garbage (or fill your inbox, period). But on the occasion when we do have info to share, it’s always good.
Need help strengthening your brand and knowing where and how to focus your marketing efforts?
Take a look at these THREE POWERFUL ways we can help you do just that. (Of course, this isn’t all we do, but it’s a nice place to start.)
Brand Foundation Directive
Having a strategically-developed Brand Foundation makes the difference between just running a business and growing a valuable, focused brand.
It’s the difference between competing smarter and being indistinguishable from everyone else. What do you want to be?
Customer Journey Mapping
The people you’re trying to reach and convert into customers are, at any given time, on a journey.
You need to be top of mind when they have problems you can solve. If you’re not when they’re assessing options, making decisions, and determining value, then you’re off the map. And that’s not good for business.
Marketing Success Planning
We want to help you avoid costly mistakes, wasted time and lost revenue.
Before you assume what you need to implement, be it a website, advertising, social media or more, you NEED TO KNOW the big picture of what, where, when, why, who and how before making investment decisions.