AGRITOURISM CLIENT SUCCESS STORY
Goldpetal Farms
Growing a new brand and creating new opportunities for these beautiful sunflower mazes
ACTIVE 2018-PRESENT
Breathing more life into these living mazes is good business.
When Jerry Spence came to us, he was looking for marketing help for his seasonal, family-owned-and-operated sunflower maze business in southern Maryland.
To say we were enamored with the beautiful and educational experiences the sunflower mazes offered is truly an understatement. We could also see that there were many opportunities to shine a brighter light on all that the experience offered, and to better maximize the short, typically two-month, business season.
First things first, though. While the mazes were beloved (and the initial request was for marketing help), we suspected the original name (Ladybugs Alive!) was holding them back.
A Change for the Better
Through the development of their Brand Foundation Directive, we more clearly defined the business brand and focused in on what made it special… And how it could attract many more people.
Because of that information, we developed a new name and identity. This new system provided a stronger relationship to Jerry’s vision and ability to build a stronger brand.
We then developed new website experience, followed by a strategic marketing plan, along with implementation management that helped them showcase the interactive experience that brings together agriculture, horticulture, ecology and the visual arts through their special sunflower mazes.
In our third year of working with Goldpetal Farms, our role grew to include not only marketing management, but also management of a new Virginia Beach pick-your-own sunflower field. Talk about investing in our clients! We managed the Virginia Beach location for two seasons, growing awareness and bringing much joy, education and beauty to our own community.
While the Virginia Beach location is no longer active, we continue to provide marketing support for the Maryland farm. And in the process, have helped nurture our client’s own brand management.
SUCCESSFUL SOLUTIONS
Our efforts helped increase awareness and maze attendance for this sunny business. Our support included:
- Brand Foundation Directive
- Business / Brand Naming
- Brand Identity System Design
- Website Design & Management
- On-site & Off-site SEO
- Social Media Management
- Advertising Management
- Marketing Management
- Photo Contest Management
QUICK STATS
In our first season (summer 2019), Red Chalk was instrumental in achieving:
- 50% increase in season’s revenue
- 50% increase Facebook followers
- Grew Instagram followers from zero to 700 in just 2 months
In the summer 2020 season, Red Chalk was instrumental in achieving for the Maryland location:
- record-breaking attendance in first week of maze opening
- 25% increase Facebook followers
- 14% increase in Instagram followers
- year-over-year revenue increase
Also in 2020, a new opportunity and challenge: open and manage a new location in Virginia Beach, VA!
- Built new Facebook page from 0 to over 6,000 followers in one month
- 100% field management plus marketing efforts
- 100% in love with this business and the joy it brings to our community
Don’t miss out — information is power!
And we’re all about helping you be more powerful.
We’re not ones to fill your inbox with garbage (or fill your inbox, period). But on the occasion when we do have info to share, it’s always good.
Need help strengthening your brand and knowing where and how to focus your marketing efforts?
Take a look at these THREE POWERFUL ways we can help you do just that. (Of course, this isn’t all we do, but it’s a nice place to start.)
Brand Foundation Directive
Having a strategically-developed Brand Foundation makes the difference between just running a business and growing a valuable, focused brand.
It’s the difference between competing smarter and being indistinguishable from everyone else. What do you want to be?
Get Details on Creating Your Brand Foundation Directive
Customer Journey Mapping
The people you’re trying to reach and convert into customers are, at any given time, on a journey.
You need to be top of mind when they have problems you can solve. If you’re not when they’re assessing options, making decisions, and determining value, then you’re off the map. And that’s not good for business.
Get Details on Creating Your Customer Journey
Marketing Success Planning
We want to help you avoid costly mistakes, wasted time and lost revenue.
Before you assume what you need to implement, be it a website, advertising, social media or more, you NEED TO KNOW the big picture of what, where, when, why, who and how before making investment decisions.
