Repositioning music instruction and strengthening a delightful brand
Pursue. Play. Perform.
When Robert bought Music Makers from his retiring employers, he knew he needed to invest in re-creating the private music-lesson studio so it reflected his vision. When he found Red Chalk Studios, he was intrigued from the start because we “focused on the story of the business” as opposed to just providing a logo and marketing collateral. “You guys really seemed like you cared about the business.” We did, and we do. That’s how we roll and why we’re different.
We worked with Robert to develop Music Maker’s Brand Foundation Directive, giving him more insight on how he could position his business to create more value and stand apart from his competitors. Out of that came a new tagline and name of his live performance program, in addition to a new identity system, messaging protocols and marketing tactics.
And since Music Maker’s brand re-launch, business has been growing. One might say it’s in perfect harmony.
Helping small business make a powerful impact is one of our passions. Working with business owners who value our approach and embrace the creative process continues to be the key to producing great results. Long live the music we make and the dreams we dream!
- Brand Foundation Directive
- Brand Identity System
- Correspondence System
- Brand Messaging
- Wearables + Promo Items
- Marketing Collateral
- Environmental Design
Need help strengthening your brand and knowing where and how to focus your marketing efforts?
Take a look at these THREE POWERFUL ways we can help you do just that. (Of course, this isn’t all we do, but it’s a nice place to start.)
Brand Foundation Directive
Having a strategically-developed Brand Foundation makes the difference between just running a business and growing a valuable, focused brand.
It’s the difference between competing smarter and being indistinguishable from everyone else. What do you want to be?
Customer Journey Mapping
The people you’re trying to reach and convert into customers are, at any given time, on a journey.
You need to be top of mind when they have problems you can solve. If you’re not when they’re assessing options, making decisions, and determining value, then you’re off the map. And that’s not good for business.
Marketing Success Planning
We want to help you avoid costly mistakes, wasted time and lost revenue.
Before you assume what you need to implement, be it a website, advertising, social media or more, you NEED TO KNOW the big picture of what, where, when, why, who and how before making investment decisions.