Here you come to save the day…
You may have seemingly ordinary characteristics, but you are a curious, continuous learner. In the pursuit of knowledge and understanding, it’s the sacrifices you make to overcome obstacles that define you and make you extraordinary.
As a Hero business, you exemplify bravery, strength and a high-quality service or product. You are a problem solver and inspire people to dream bigger and work harder, which makes your customers feel stronger and more confident. You—as the Hero brand archetype—are driven to help your customers become better versions of themselves.
For example…
USPS as the Hero.
The United States Postal Service proudly states that they are the only delivery service that reaches every address in the nation, including residences, businesses and post office boxes. This heroic service “remains the most secure and resilient form of communication,” regardless of how radio, television and the internet have changed the way we gather information. Even the age-old motto they’re associated with is heroic: “Neither rain, nor snow, nor sleet, nor hail shall keep the postmen from their appointed rounds.” They embrace their role as heroes, going “everywhere” and saving the day, whether it’s Christmas or just a regular ol’ Tuesday.
Snickers as the Hero.
It’s a human truth: When you’re hungry, you may say or do things out of character. But wait! Snickers to the rescue! Slay your hunger and return to yourself when you eat a Snickers, right? The wildly successful “You’re not you when you’re hungry” campaign (and the many famous personalities around the world who were part of it) clearly catapulted this candy bar into hero status—no matter where, when or who—solving the “you’re not you” problem quite sweetly.
Keep reading about the family members of the Hero family archetypes: Athlete, Liberator, Rescuer and Warrior.
By looking at the specific differences and nuances in archetype groups that seem close in nature, you’re able to really drill down and discover the bone-deep truth of your brand. AND how to use that knowledge to develop crystal-clear messaging.
👉 Dive into archetypes and how to use them to empower your brand.
Ready to explore your brand archetypes and understand how to use them to build your business?
Red Chalk would love to chat! Schedule a consultation and let’s put the power of brand archetypes to work creating a desirable brand.
If you want to explore the world of archetypes and how they are used in brand management, we highly recommend the book Archetypes in Branding: A Toolkit for Creatives and Strategists, written by Margaret Hartwell and Joshua C. Chen.
Keep reading about the family members of the Citizen family archetypes: Clown, Entertainer, Provocateur and Shapeshifter.
By looking at the specific differences and nuances in archetype groups that seem close in nature, you’re able to really drill down and discover the bone-deep truth of your brand. AND how to use that knowledge to develop crystal-clear messaging.
👉 Dive into archetypes and how to use them to empower your brand.
Ready to explore your brand archetypes and understand how to use them to build your business?
Red Chalk would love to chat! Schedule a consultation and let’s put the power of brand archetypes to work creating a desirable brand.
If you want to explore the world of archetypes and how they are used in brand management, we highly recommend the book Archetypes in Branding: A Toolkit for Creatives and Strategists, written by Margaret Hartwell and Joshua C. Chen.
