Kim Nelson


Brand Archetypes: The Caregiver

Are you taking care of business by giving care in business? You want to help and you find purpose or meaning by reaching out to improve the lives of others. You are motivated to serve, offering a calm presence, a steady hand and an open heart. As a Caregiver business, you are compassionate and generous. […]

Brand Archetypes: What kind of Caregiver are you?

Your altruism and nurturing activities are the central mission of your business, and that’s a clear indication that you are a Caregiver brand archetype. The world might be a scary place, but you, Caregiver, are not afraid of the truth. In fact, you look to expose the world’s problems and work to fix them. ‍Compassion […]

Brand Archetypes: The Hero

Here you come to save the day… You may have seemingly ordinary characteristics, but you are a curious, continuous learner. In the pursuit of knowledge and understanding, it’s the sacrifices you make to overcome obstacles that define you and make you extraordinary. As a Hero business, you exemplify bravery, strength and a high-quality service or […]

Brand Archetypes: What kind of Hero are you?

If you are strong and honorable, bravely working to make the world a better place, then you are a Hero brand archetype. Your goal is to transform the situation from bad to good, to conquer hurdles and obstacles with integrity and honor. Tenacity and endurance are important facets of your business. As the Hero archetype, […]

Brand Archetypes: The Creator

If it can be dreamed, it can be done. You’re passionate about self expression, you’re highly creative and your imagination is highly developed. In addition, your keen sense of aesthetic helps drive your need to actively create. As a Creator business, you have a keen understanding of the need for innovation, invention and reinterpretation. You […]

Brand Archetypes: What kind of Creator are you?

If imagination and innovation are deep characteristics of your business, then you are a Creator brand archetype. Expression plays a big part of your business, whether it’s a driving need, a strategic way to deliver information, or a device that brings people together. As the Creator archetype, your business embraces the creative process and encourages […]

Brand Archetypes: The Sovereign

Do you have a “boss” business? Is your business brand that of a leader, one that is imbued with dignity and tradition, embracing proper behavior? If so, you are a Sovereign and your business is all about privilege and status. As a brand, you are controlled with a, dare we say, royal feel? (Is it […]

Brand Archetypes: The Explorer

Does your business embrace the idea of new experiences and expanded horizons? As a brand, is your business mantra, “Time to hit the open road”? Does it celebrate the urge to set out on a journey and make discoveries along the way? If those answers are yes, then your business, my independent friend, is an […]

Brand Archetypes: What kind of Explorer are you?

Is the open road calling? Does your business wrap itself around exploration? Is your brand all about setting out to discover the great unknown, one that celebrates new perspectives and expanded horizons? Or, perhaps, your business brand is motivated by inner discovery and staying true to the authentic self. Does any of this sound familiar? […]

Brand Archetypes: The Sage

Is your business one that dispenses wisdom? Is its brand persona one of thoughtful contemplation and compassion? If so, your brand reflects the qualities of the Sage. It embraces truth seeking and shares the kind of knowledge that comes from experience. Not to sound too much like the proverbial “elder on top of the mountain,” […]

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