May11
Retain Customers By Appealing to the Elephant • Part 2 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read it yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 We are […]
May11
It’s Time to Talk About Your Elephant • Part 1 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. Introducing “The Elephant and the Rider” analogy. Let’s take our first look at this metaphorical mammoth in the room, or in this […]
May11
Oh, How Elephants Hate Losing Things • Part 3 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
May11
An Elephant is Making Your Financial Decisions • Part 4 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
Feb03
Brand Archetypes: The Caregiver
Are you taking care of business by giving care in business? You want to help and you find purpose or meaning by reaching out to improve the lives of others. You are motivated to serve, offering a calm presence, a steady hand and an open heart. As a Caregiver business, you are compassionate and generous. […]
Feb03
Brand Archetypes: What kind of Caregiver are you?
Your altruism and nurturing activities are the central mission of your business, and that’s a clear indication that you are a Caregiver brand archetype. The world might be a scary place, but you, Caregiver, are not afraid of the truth. In fact, you look to expose the world’s problems and work to fix them. Compassion […]
Feb03
Brand Archetypes: The Hero
Here you come to save the day… You may have seemingly ordinary characteristics, but you are a curious, continuous learner. In the pursuit of knowledge and understanding, it’s the sacrifices you make to overcome obstacles that define you and make you extraordinary. As a Hero business, you exemplify bravery, strength and a high-quality service or […]
Feb03
Brand Archetypes: What kind of Hero are you?
If you are strong and honorable, bravely working to make the world a better place, then you are a Hero brand archetype. Your goal is to transform the situation from bad to good, to conquer hurdles and obstacles with integrity and honor. Tenacity and endurance are important facets of your business. As the Hero archetype, […]
Feb03
Brand Archetypes: The Creator
If it can be dreamed, it can be done. You’re passionate about self expression, you’re highly creative and your imagination is highly developed. In addition, your keen sense of aesthetic helps drive your need to actively create. As a Creator business, you have a keen understanding of the need for innovation, invention and reinterpretation. You […]
Feb03
Brand Archetypes: What kind of Creator are you?
If imagination and innovation are deep characteristics of your business, then you are a Creator brand archetype. Expression plays a big part of your business, whether it’s a driving need, a strategic way to deliver information, or a device that brings people together. As the Creator archetype, your business embraces the creative process and encourages […]
