Kim Nelson

May18

An Elephant is Making Your Financial Decisions • part 4/4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, part 1 Retain Customers By […]
May09

Oh, How Elephants Hate Losing Things • part 3/4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, part 1 Retain Customers By […]
May09

Retain Customers By Appealing to the Elephant • part 2/4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read it yet, back up and start with: It’s Time to Talk About Your Elephant, part 1   We are […]
May09

It’s Time to Talk About Your Elephant • part 1/4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day.   Introducing “The Elephant and the Rider” analogy. Let’s take our first look at this metaphorical mammoth in the room, or in this […]
Apr02

3 Game-Changing Strategies To Managing Your Brand Consistency

Getting to know you, getting to know all about you… Recognize that song from “The King and I”? Whether you do or not, getting to know someone is the first thing you do before becoming friends. And really, isn’t that what you’re trying to do when attracting customers? Absolutely. But how do you do that? […]
Jan17

Red Chalk Studios Helps Music Makers Maximize Their Potential

Robert Smith had a vision for what he wanted Music Makers to be. He had been a teacher at the studio for two years, but when he was approached by the owners to buy it, he took the opportunity to make it his own.     A little background: Music Makers is a studio that […]
Jan17

Fine Tuning a Community Orchestra Includes Smart Branding Insight and the Right Marketing Tools

Symphonicity, the community orchestra of Virginia Beach, was at a turning point.   The founder and music director of the orchestra was retiring after 35 years, and the non-profit arts organization’s board had created a committee to help them find a new maestro. Enter Red Chalk Studios.    Getting to know this group of passionate […]
Nov22

Properly catering to customers begins with better business alignment.

We recently checked in with CEO and owner of Cater Boom, Shaun Kisler, to learn what he valued the most of his experience working with Red Chalk Studios to reposition and strengthen his brand. Shaun Kisler was frustrated.   He was in medical sales doing a lot of catering and lunch-and-learn events, and needed a faster […]
May30

What’s the Difference Between Brand, Branding and Brand Identity?

These days, the word “brand” is used by just about everyone in everything and everywhere. I just did a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take […]
Dec31

Red Chalk Looks Back at 2018 — An Homage to Creativity

The business of creativity can be quite, well, interesting. And while ideas are meant to soar and explore possibilities, they have to be rooted in strong foundations. Which is why, we firmly believe, that you have to encourage adventurous opportunities to exercise the “imagination muscle,” but also have to have sensible, results-oriented goals. It’s a […]

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