Kim Nelson

Jun11

A Letter to Our Clients

Dear Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things need […]
May09

It’s Time to Talk About Your Elephant • Part 1 of 4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day.   Introducing “The Elephant and the Rider” analogy. Let’s take our first look at this metaphorical mammoth in the room, or in this […]
May09

Retain Customers By Appealing to the Elephant • Part 2 of 4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read it yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1   We are […]
May09

Oh, How Elephants Hate Losing Things • Part 3 of 4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
May09

An Elephant is Making Your Financial Decisions • Part 4 of 4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
Apr16

What’s the Difference Between Brand, Branding and Brand Identity?

These days, the word “brand” is used by just about everyone in everything and everywhere. Do a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take another quick […]
Mar02

Three Game-Changing Strategies To Managing Your Brand Consistency

Getting to know you, getting to know all about you… Recognize that song from “The King and I”? Whether you do or don’t, getting to know someone is the first thing you do before becoming friends. And really, isn’t that what you’re trying to do when attracting customers? Absolutely. But how do you do that? […]
Feb01

Books and Tips to Help You Improve Your Writing Skills

Writing tips from Elizabeth, our Public Relations expert… Have you been tagged in the “Seven-day Book Challenge”? It’s made the rounds on Facebook lately, as friends call out friends to post covers of their favorite books once a day for seven days running. No explanation, no words—just the cover. It’s intriguing to see the choices […]
Jan05

Properly Catering to Customers Begins with Better Business Alignment

We recently checked in with CEO and owner of Cater Boom, Shaun Kisler, to learn what he valued the most of his experience working with Red Chalk Studios to reposition and strengthen his brand. Shaun Kisler was frustrated.   He was in medical sales doing a lot of catering and lunch-and-learn events, and needed a faster […]
Jan01

Telling a Story Through Public Relations – Where to Start

Understanding the power of public relations, from Elizabeth, our PR expert… When my daughters were little, they occasionally asked about my job. What do I do, what am I writing and who is it for? They loved to read and to be read to, and we three enjoyed escaping into the adventurous lives of Little […]

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