Kim Nelson

May30

What’s the Difference Between Brand, Branding and Brand Identity?

These days, the word “brand” is used by just about everyone in everything and everywhere. I just did a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take […]
Dec31

Red Chalk Looks Back at 2018 — An Homage to Creativity

The business of creativity can be quite, well, interesting. And while ideas are meant to soar and explore possibilities, they have to be rooted in strong foundations. Which is why, we firmly believe, that you have to encourage adventurous opportunities to exercise the “imagination muscle,” but also have to have sensible, results-oriented goals. It’s a […]
Feb06

Red Chalk Studios Expands with Acquisition of Cahoon & Cross

Red Chalk Studios is a full-service creative agency based in Virginia Beach, Virginia, with over 17 years of experience in developing and delivering brand strategies and marketing campaigns for clients big and small. We develop brand ideas and tell our clients’ stories in the most authentic way possible — stories that are built through mindful […]
Jul15

Posting, Tweeting and Snapping Your Brand

These days, if you’re not represented on social networks, you may not exist in people’s minds. That’s the reality. And if you’re trying to impact anyone under the age of, say, 50, it’s essential. You may already know this. You may already be there. You may already stay busy posting, tweeting and snapping. But are […]
Jun19

Brand Building : Start with a Strong Blueprint and Foundation

We want to challenge you to start thinking differently about your brand. Heck, we want to challenge you to just THINK about your brand. Before you decide you need a website that does X… Before you assume you need an advertising campaign that tries to sell everything you do… Before you disregard social media because you don’t personally use it… It’s time to stop putting […]
Feb01

Five Pieces of Advice for New Graphic Designers (and the not-so-new) On the Job Hunt

I was asked to help a soon-to-graduate graphic designer with one of her final projects—interview someone in the field. This request, not uncommon at Red Chalk Studios, coupled with a semester stint at Old Dominion University teaching a senior-level studio class, has revealed thematic advice I give rising designers. New talent is always knocking at our doors, and […]
Nov07

A Letter to Our Clients

Dear Favorite Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things […]
Jan12

The Golden Rule to Working with Creatives

My first professional position out of college was working at Nomadic Display as an in-house designer in the marketing department. It was a good job, though not even close to being the one of my dreams. I wanted to work at a small creative shop, in the heart of Alexandria, and design important, “cool” pieces […]
Jan01

Brand Thinking : What is Branding?

Branding… what the heck is it? Many of our clients come to us thinking their logo is their brand. Well, in the original sense of the word, that is true. Just like ranchers burning their “brands” or marks in livestock to identify ownership, a logo is your “mark.” But there’s a much bigger and more […]

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