Building Your Brand

Apr25

Brand Archetypes: The Innocent

Joyful. Trusting. Optimistic. If these are the traits of your business, your brand archetype is the Innocent. Of course (and, perhaps, obviously), if your business is described as “innocent,” it exudes purity and wholesomeness. It may also embrace wonder and simplicity, and there is emphasis on inner peace, acceptance and renewal. As a brand, the […]
Apr25

Brand archetypes: What kind of Innocent are you?

Is your brand as innocent as it seems? What does it mean to be innocent? Does it simply mean that you’re not guilty? Oh, no, it’s so much more than that. As your business’s brand archetype, being Innocent (now with a capital “I”) means that your business is about wonder and honesty. Maybe your products […]
Mar30

Brand Archetypes: The Rebel

“Don’t tell me what to do.” Your business’s brand persona questions authority. You break the rules. You crave rebellion and revolution. Your brand, my friend, is that of a Rebel. As a “Rebel” business, you question the status quo and encourage—nay—demand change. In that leadership position, the Rebel is a rabble rouser, raising awareness, stirring […]
Mar30

Brand Archetypes: What kind of Rebel are you?

Is the rebel in you bursting out? Does your business’s personality seem to always go against the grain? Do you (as a company) make the risky choice, going left instead of right? Are you attracted to change itself or to the drama and chaos that surrounds change? So many ways to be, well, rebellious. And […]
Feb15

Brand Archetypes: The Lover

Cue Cheap Trick singing “I want you to want me, I need you to need me, I’d love you to love me…” Indeed. A clear case of the Lover, desiring to be desired. As an archetype, the Lover is motivated to become more physically and emotionally appealing in order to increase their ability to attract […]
Feb15

Brand Archetypes: What kind of Lover are you?

Not to be too suggestive… Well, forget that, we DO want to be suggestive. Were you attracted, even titillated, by that headline? We hope so, and it’s in keeping with this month’s focus on the Lover archetypal family. In general, the five personas that make up the Lover archetypal family share shades of love and […]
Feb08

Intro to Brand Archetypes: 1 of 3

Quick. When we say “Harley-Davidson,” what do you think of?  <pause> Motorcycles aside, if you thought “freedom” or “loud” or “badass wearing a leather jacket,” then the Harley-Davidson company would be quite happy. Why? Because you have understood and clearly identified their brand personality, which is reflective of their primary brand archetype: the Rebel. An […]
Feb07

Five Compelling Reasons Your Business Needs to Use Brand Archetypes: 2 of 3

We introduced archetypes in An Intro to Brand Archetypes, listing the twelve fundamental archetype families and their extension archetypes, for a total of sixty archetypes. Red Chalk Studios uses all sixty to help businesses discover their brand archetypes. And yes, we said archetypes, plural.   Why should businesses use brand archetypes? Harnessing the power of […]
Feb06

The Power of Brand Archetypes and How to Use Them: 3 of 3

We just connect with some brands, don’t we? We have a bond and it’s hard to describe exactly why. It’s as if we know them. In some cases, it’s as if we love them. For example, are you Coke or Pepsi? Chick-fil-A or Popeye’s? iPhone or Samsung? What is it that attracts us to these […]
Jan22

Three Game-Changing Strategies To Managing Your Brand Consistency in 2022

Getting to know you, getting to know all about you… Recognize that song from “The King and I”? Whether you do or don’t, getting to know someone is the first thing you do before becoming friends. And really, isn’t that what you’re trying to do when attracting customers? Absolutely. But how do you do that? […]

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