Building Your Brand

Apr16

What’s the Difference Between Brand, Branding and Brand Identity?

These days, the word “brand” is used by just about everyone in everything and everywhere. Do a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take another quick […]
Mar02

Three Game-Changing Strategies To Managing Your Brand Consistency

Getting to know you, getting to know all about you… Recognize that song from “The King and I”? Whether you do or don’t, getting to know someone is the first thing you do before becoming friends. And really, isn’t that what you’re trying to do when attracting customers? Absolutely. But how do you do that? […]
Jan05

Properly Catering to Customers Begins with Better Business Alignment

We checked in with CEO and owner of Cater Boom, Shaun Kisler, to learn what he valued the most of his experience working with Red Chalk Studios to reposition and strengthen his brand. Shaun Kisler was frustrated.   He was in medical sales doing a lot of catering and lunch-and-learn events, and needed a faster […]
Jan01

Telling a Story Through Public Relations – Where to Start

Understanding the power of public relations, from Elizabeth, our PR expert… When my daughters were little, they occasionally asked about my job. What do I do, what am I writing and who is it for? They loved to read and to be read to, and we three enjoyed escaping into the adventurous lives of Little […]
Jan17

Red Chalk Studios Helps Music Makers Maximize Their Potential

Robert Smith had a vision for what he wanted Music Makers to be. He had been a teacher at the studio for two years, but when he was approached by the owners to buy it, he took the opportunity to make it his own.   A little background: Music Makers is a studio that offers […]
Jan17

Fine Tuning a Community Orchestra Includes Smart Branding Insight and the Right Marketing Tools

Symphonicity, the community orchestra of Virginia Beach, was at a turning point.   The founder and music director of the orchestra was retiring after 35 years, and the non-profit arts organization’s board had created a committee to help them find a new maestro. Enter Red Chalk Studios.    Getting to know this group of passionate […]
Dec07

Which Social Media Channels Are The Best For Me?

Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]
Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was — wait for it — 76 ads of […]
Dec20

Signs Your Brand May Need a Realignment Strategy

A strong brand that tells your story truthfully and powerfully is probably your business’s greatest asset. A brand that’s off course, isn’t a true reflection of who you are or what you do, or doesn’t mean much to your target market, can be a huge drag on your success. To be clear, if you’re not emphatically sure […]
Sep04

It’s Not Just What You Say, It’s How You Say It

“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell […]

Interested in growing your business?