COLLECTION

Website Strategy, Design & Development

All websites are not created equal. We’re here to help your business stand out and drive action.




Having the right website is always better than just having a website.

Developing websites isn’t a cookie-cutter process. That’s why our clients LOVE our results.

Red Chalk Studios is dedicated to helping our clients develop websites that meet a number of objectives. Our sites create an optimal visitor experience, meet business objectives and deliver on a brand foundation. We do this through our proven and strict methodology:

  • business and visitor objective identification
  • goal-setting and prioritizing
  • website development and hosting requirements
  • strategic planning
  • brand foundation assessment and recommendations
  • SEO research, assessment and recommendations
  • content assessment, recommendations and creation
  • visitor/user experience strategy and design
  • full website design, development and implementation
  • content management training
  • ongoing maintenance, management and support
  • ongoing SEO management: on-site and off-site
  • CMS assessment and buildout: WordPress, Drupal, Joomla, Magento

WEBSITE STRATEGY, DESIGN & DEVELOPMENT EXAMPLES

The following are just a FEW of the 50+ websites we’ve developed over the last 10 years.

Goldpetal Farms

Goldpetal Farms Website Strategy, Design, Development & Management by Red Chalk Studios

Agritourism Website

Attracting and driving visitors to Goldpetal Farms’ seasonal sunflower mazes is the primary goal of this site. In addition, it manages a very popular seasonal photo contest. And when working with gorgeous images of the mazes and flowers, a unique environment, and a client willing to trust our marketing leadership, it’s a project we love working on!

As part of a comprehensive rebranding and marketing strategy/program, Red Chalk has been instrumental in growing Goldpetal Farms’ brand awareness, yearly attendance, and exceeding revenue goals.

GoldpetalFarms.com
Learn More About Our Brand & Marketing Management for Goldpetal Farms


OUR WORK & MANAGEMENT INCLUDES:

  • website strategy (business + visitor)
  • custom website design
  • custom WordPress website development
  • copywriting
  • graphic design and image management
  • photo contest submission management
  • blog management
  • ongoing SEO management, on-site and off-site
  • website hosting, monitoring, maintenance and management
  • website analytics and reporting


askHRgreen.org

askHRgreen.org Website Strategy, Design & Development by Red Chalk Studios

Environmental Education + Resource Website

When you have decades of environmental education content and resources, four distinct environmental objectives to promote, and 17 localities to serve, the website better deliver! As part of a regional marketing and environmental program, the askHRgreen.org website has not only functioned as a well-regarded hub of information, it’s become an environmental powerhouse, serving as the module for other large-content delivery programs.

Now in our 11th year of developing and managing the askHRgreen.org brand and marketing program, we are on our second website. Key features include a robust search function, content bookmarking, mega menus, campaign and program promotion modules, dynamic and filterable content modules, a regional events calendar and a huge media toolkit library of searchable and filterable assets spanning over a decade of campaigns.

askHRgreen.org
Learn About Our Ongoing Marketing Management for askHRgreen.org


OUR WORK & MANAGEMENT INCLUDES:

  • website strategy (organization + visitor)
  • custom website design
  • custom WordPress website development + custom programming
  • copywriting
  • graphic design and image management
  • SEO management, on-site and off-site
  • content management
  • campaign and program management
  • campaign and program management
  • website hosting, monitoring, maintenance and management
  • website analytics and reporting

QUICK STATS:

  • almost 500,000 visits since 2012
  • almost 773,000 pages viewed
  • 160% visitor growth since 2012
  • majority of visits from online search (great SEO)


The Major Group

The Major Group Training Website Strategy, Design & Development by Red Chalk Studios

Career Development Program Website

Helping U.S. military spouses secure training and certification is the mission of The Major Group. From 2012-2017, our role was to help them strengthen their brand, develop marketing tools and creative assets, develop brand messaging, grow their awareness, and drive leads to their sales team.

Way back in 2012, we developed better website strategies to strengthen The Major Group’s competitive position. We did it again in 2017, and in the process, improved their website’s brand experience, usability, visitor experience, and, most importantly, their ability to drive leads. While we no longer manage this website, it holds a special place in our hearts as an example of a successful marketing tool.

TheMajorGroupTraining.com


OUR WORK & MANAGEMENT INCLUDED:

  • website strategy (business + visitor)
  • custom website design
  • custom WordPress website development
  • copywriting
  • graphic design & image management
  • SEO management
  • content management


Meals on Wheels of Virginia Beach

Meals on Wheels of Virginia Beach website design by Red Chalk Studios

Nonprofit Community Service Website

In existence since the 1974, Meals on Wheels of Virginia Beach provides a much-loved and needed service to our community, bringing folks food and comfort. As an organization running on a shoestring budget and largely with the help of volunteers, they rely heavily on word-of-mouth referrals and relationship-building to provided much-needed funds. But then came a time when that simply wasn’t going to suffice.

When Meals on Wheels of Virginia Beach came to Red Chalk, their website and general online presence was poorly developed and attended to. They did not present themselves well, and competitive organizations were taking the lead. It became very clear that we needed to help them make drastic changes and improvements for this organization to survive. With the guidance of our brand, marketing and web development team, our client now has a website that not only positions them as the professional organization they are, but has been and will continue to be instrumental in telling their story, which, in turn, compels visitors to donate, and donate well. It has also served to attract new clients and volunteers. And that makes them, and us, very happy.

MealsOnWheelsVB.org
Learn More About Our Brand & Marketing Management for Meals on Wheels of Virginia Beach


OUR WORK & MANAGEMENT INCLUDES:

  • website strategy (organization + visitor)
  • custom website design
  • custom WordPress website development
  • copywriting
  • graphic design and image management
  • on-site donation management
  • SEO management, on-site and off-site
  • content management
  • website hosting, monitoring, maintenance and management
  • website analytics and reporting


Oceanfront Inn

Oceanfront Inn Website Strategy, Design & Development by Red Chalk Studios

Hospitality Website

Running an independent, family-owned business in the heart of the Virginia Beach oceanfront resort area is tough. Especially when you’re surrounded by hotel chains large and small, up and down the beach, and you’re literally a doorstep away from the competition. So what can you do to stand out? First, you need to have a hotel people love coming to year after year. Next, you need stellar marketing support and a website that drives action.

Over the last decade and two websites in, Red Chalk has helped Oceanfront Inn design, develop and manage their cornerstone website, along with other marketing assets. Relaunching in 2019 with the current site strategy and design, they strengthened their position as an independent hotelier, and the website works smarter at driving visitors to book a stay.

OceanfrontInn.com
Learn More About Our Brand & Marketing Support for Oceanfront Inn


OUR WORK & MANAGEMENT INCLUDES:

  • website strategy (organization + visitor)
  • custom website design
  • custom WordPress website development + custom programming
  • copywriting
  • graphic design and image management
  • event calendar management
  • SEO implementation, on-site
  • content management training and support


Virginia Beach Volunteer Rescue Squad

Virginia Beach Volunteer Rescue Squad Website Strategy, Design & Development by Red Chalk Studios

Nonprofit First Responder Website

If you live in Virginia Beach and call 911 for emergency medical attention, there’s a good chance the Virginia Beach Volunteer Rescue Squad (one of ten volunteer rescue squads in our city, and the largest) will be the ones to help you. And when they needed to update their website to be more user-friendly and stronger at driving action, Red Chalk Studios was the one to help them.

Working with their marketing team, we developed strategies that better help recruit volunteers, provide information to the community, allow for public reservation of meeting rooms and drive donations. We proudly donated time and effort to make this happen, and we’re honored to continue to support the squad and their mission.

VBVRS.org
Learn More About Our Fundraising Management for the Volunteer Rescue Squads of Virginia Beach


OUR WORK & MANAGEMENT INCLUDES:

  • website strategy (organization + visitor)
  • custom website design
  • custom WordPress website development
  • copywriting
  • graphic design and image management
  • on-site donation management
  • on-site facility booking management
  • SEO implementation, on-site
  • content management
  • website hosting, monitoring, maintenance and management


Anderson’s

Andersons Website Strategy, Design & Development by Red Chalk Studios

Garden Center & Restaurant Website

Anderson’s falls into a category all their own. Primarily a garden center, they are also a fashion boutique, home décor and goods boutique, and a greenhouse-to-table restaurant (Sage Kitchen). Having been around since the 1950s and evolving ever since, they are a Hampton Roads favorite.

When Anderson’s first came to Red Chalk in 2016, their existing website did very little to communicate their brand position, values, and diversity in offerings, nor did it work strategically at driving visitors to their store. Along with a comprehensive rebranding and marketing effort, we designed and developed a website solution that strengthened their market position, better communicates their brand, and attracts a wider and more diverse audience. Our on-site and off-site SEO management and advertising program helped grow organic and search visitations year over year. Website is currently under client management.

LoveAndersons.com
Learn More About Our Brand & Marketing Management for Anderson’s


OUR WORK & MANAGEMENT INCLUDED:

  • website strategy (organization + visitor)
  • custom website design
  • custom WordPress website development + custom programming
  • copywriting
  • blog management
  • graphic design and image management
  • photography and videography
  • event promotions
  • SEO management, on-site and off-site
  • content management
  • website hosting, monitoring, maintenance and management
  • website analytics and reporting


MORE EXAMPLES OF OUR WORK

CLIENT STORIESBrand Identity SystemsPackaging & LabelsVideosWebsites




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Need help strengthening your brand and knowing where and how to focus your marketing efforts?


Take a look at these THREE POWERFUL ways we can help you do just that. (Of course, this isn’t all we do, but it’s a nice place to start.)


Brand Foundation Directive

Brand Foundation Development by Red Chalk Studios

Having a strategically-developed Brand Foundation makes the difference between just running a business and growing a valuable, focused brand.

It’s the difference between competing smarter and being indistinguishable from everyone else. What do you want to be?

Get Details on Creating Your Brand Foundation Directive

Customer Journey Mapping

Customer Experience Journey Mapping with Red Chalk Studios

The people you’re trying to reach and convert into customers are, at any given time, on a journey.

You need to be top of mind when they have problems you can solve. If you’re not when they’re assessing options, making decisions, and determining value, then you’re off the map. And that’s not good for business.

Get Details on Creating Your Customer Journey

Marketing Success Planning

Marketing Success Planning with Red Chalk Studios

We want to help you avoid costly mistakes, wasted time and lost revenue.

Before you assume what you need to implement, be it a website, advertising, social media or more, you NEED TO KNOW the big picture of what, where, when, why, who and how before making investment decisions.

Get Details on Your Success Planning

Interested in growing your business?