Website Strategy, Design & Development

Having the right website is always better than just having a website.

Agritourism Website

Attracting and driving visitors to Goldpetal Farms’ seasonal sunflower mazes is the primary goal of this site. In addition, it manages a very popular seasonal photo contest. And when working with gorgeous images of the mazes and flowers, a unique environment, and a client willing to trust our marketing leadership, it’s a project we love working on!

As part of a comprehensive rebranding and marketing strategy/program, Red Chalk has been instrumental in growing Goldpetal Farms’ brand awareness, yearly attendance, and exceeding revenue goals.

GoldpetalFarms.com
Learn More About Our Brand & Marketing Management for Goldpetal Farms

Environmental Education + Resource Website

When you have decades of environmental education content and resources, four distinct environmental objectives to promote, and 17 localities to serve, the website better deliver! As part of a regional marketing and environmental program, the askHRgreen.org website has not only functioned as a well-regarded hub of information, it’s become an environmental powerhouse, serving as the module for other large-content delivery programs.

Now in our 11th year of developing and managing the askHRgreen.org brand and marketing program, we are on our second website. Key features include a robust search function, content bookmarking, mega menus, campaign and program promotion modules, dynamic and filterable content modules, a regional events calendar and a huge media toolkit library of searchable and filterable assets spanning over a decade of campaigns.

askHRgreen.org
Learn About Our Ongoing Marketing Management for askHRgreen.org

Career Development Program Website

Helping U.S. military spouses secure training and certification is the mission of The Major Group. From 2012-2017, our role was to help them strengthen their brand, develop marketing tools and creative assets, develop brand messaging, grow their awareness, and drive leads to their sales team.

Way back in 2012, we developed better website strategies to strengthen The Major Group’s competitive position. We did it again in 2017, and in the process, improved their website’s brand experience, usability, visitor experience, and, most importantly, their ability to drive leads. While we no longer manage this website, it holds a special place in our hearts as an example of a successful marketing tool.

TheMajorGroupTraining.com

Nonprofit Community Service Website

In existence since the 1974, Meals on Wheels of Virginia Beach provides a much-loved and needed service to our community, bringing folks food and comfort. As an organization running on a shoestring budget and largely with the help of volunteers, they rely heavily on word-of-mouth referrals and relationship-building to provided much-needed funds. But then came a time when that simply wasn’t going to suffice.

When Meals on Wheels of Virginia Beach came to Red Chalk, their website and general online presence was poorly developed and attended to. They did not present themselves well, and competitive organizations were taking the lead. It became very clear that we needed to help them make drastic changes and improvements for this organization to survive. With the guidance of our brand, marketing and web development team, our client now has a website that not only positions them as the professional organization they are, but has been and will continue to be instrumental in telling their story, which, in turn, compels visitors to donate, and donate well. It has also served to attract new clients and volunteers. And that makes them, and us, very happy.

MealsOnWheelsVB.org
Learn More About Our Brand & Marketing Management for Meals on Wheels of Virginia Beach

Hospitality Website

Running an independent, family-owned business in the heart of the Virginia Beach oceanfront resort area is tough. Especially when you’re surrounded by hotel chains large and small, up and down the beach, and you’re literally a doorstep away from the competition. So what can you do to stand out? First, you need to have a hotel people love coming to year after year. Next, you need stellar marketing support and a website that drives action.

Over the last decade and two websites in, Red Chalk has helped Oceanfront Inn design, develop and manage their cornerstone website, along with other marketing assets. Relaunching in 2019 with the current site strategy and design, they strengthened their position as an independent hotelier, and the website works smarter at driving visitors to book a stay.

OceanfrontInn.com
Learn More About Our Brand & Marketing Support for Oceanfront Inn

Nonprofit First Responder Website

If you live in Virginia Beach and call 911 for emergency medical attention, there’s a good chance the Virginia Beach Volunteer Rescue Squad (one of ten volunteer rescue squads in our city, and the largest) will be the ones to help you. And when they needed to update their website to be more user-friendly and stronger at driving action, Red Chalk Studios was the one to help them.

Working with their marketing team, we developed strategies that better help recruit volunteers, provide information to the community, allow for public reservation of meeting rooms and drive donations. We proudly donated time and effort to make this happen, and we’re honored to continue to support the squad and their mission.

VBVRS.org
Learn More About Our Fundraising Management for the Volunteer Rescue Squads of Virginia Beach

Garden Center & Restaurant Website

Anderson’s falls into a category all their own. Primarily a garden center, they are also a fashion boutique, home décor and goods boutique, and a greenhouse-to-table restaurant (Sage Kitchen). Having been around since the 1950s and evolving ever since, they are a Hampton Roads favorite.

When Anderson’s first came to Red Chalk in 2016, their existing website did very little to communicate their brand position, values, and diversity in offerings, nor did it work strategically at driving visitors to their store. Along with a comprehensive rebranding and marketing effort, we designed and developed a website solution that strengthened their market position, better communicates their brand, and attracts a wider and more diverse audience. Our on-site and off-site SEO management and advertising program helped grow organic and search visitations year over year. Website is currently under client management.

LoveAndersons.com
Learn More About Our Brand & Marketing Management for Anderson’s