Do you have a “boss” business?
Is your business brand that of a leader, one that is imbued with dignity and tradition, embracing proper behavior? If so, you are a Sovereign and your business is all about privilege and status. As a brand, you are controlled with a, dare we say, royal feel? (Is it any wonder that the word “reign” is embedded in the word “sovereign”?)
For example…
Rolls Royce as the Sovereign.
Rolls Royce. Over the years, the brand owns the realm of being the ultimate status symbol. These vehicle gems are supreme luxury and are popular among Hollywood elite and collectors. The notable style, incredible quality, and famed hood ornament make the Rolls-Royce recognizable to almost anyone. It is the Sovereign, encapsulating serene, privileged, powerful leadership. From the “magic carpet ride” to “presence,” Rolls Royce stays authentic to its brand, even as the company creates an SUV and announces a fully electric car. Descriptions include “pinnacle position” and “king of the castle.” Sovereign, indeed.
Christian Louboutin as the Sovereign.
Christian Louboutin the man is a French fashion designer of high-end stiletto footwear, but Christian Louboutin the brand is the image of luxury and status, clearly identified by the shiny, red-lacquered soles that have become their signature. This distinctive red is all about Sovereign power and privilege with a little Rebel thrown in… This play between the two archetypes makes for a very attractive brand that “inspires and empowers.”
Keep reading about the family members of the Soverign family archetypes: Ambassador, Judge, Patriarch and Ruler.
By looking at the specific differences and nuances in archetype groups that seem close in nature, you’re able to really drill down and discover the bone-deep truth of your brand. AND how to use that knowledge to develop crystal-clear messaging.
👉 Dive into archetypes and how to use them to empower your brand.
Ready to explore your brand archetypes and understand how to use them to build your business?
Red Chalk would love to chat! Schedule a consultation and let’s put the power of brand archetypes to work creating a desirable brand.
If you want to explore the world of archetypes and how they are used in brand management, we highly recommend the book Archetypes in Branding: A Toolkit for Creatives and Strategists, written by Margaret Hartwell and Joshua C. Chen.
