Chalk Talk

Let's talk brand strategies. Let's talk marketing tactics. Let's talk about design and communication. Let's talk about how to strengthen your business.

Red Chalk Studios creative team

May11

The Reality of Digital Marketing Expectations

It’s pretty ironic, isn’t it, that the flood of information on the Internet about marketing on the Internet makes it easy to drown in all the confusion. One company’s sales pitch could sound like fact when, well, maybe it’s not. And trying to interpret Google-speak is like trying to speak Dothraki. It can be overwhelming […]
Apr04

Three Reasons Why Your Business Needs Social Media Marketing

Your customers, your target audience, the eyeballs you want on your business are ALL on social media. They access social media on their phones while they’re walking, on their computers while they’re working, and on their tablets while they’re on the couch. Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest… Social media is now so deeply integrated […]
Mar15

SEO. In-House vs. Outsourcing: Closing Credits (Part 3 of 3)

Time, money, staffing, secret clues to buried treasure — it ALL has to be considered when deciding whether to hire an in-house SEO team or to outsource to an agency. In our previous posts, “SEO. In-House vs Outsource” and “The Sequel” we reviewed the major factors to consider such as budgeting, staff requirements, time and […]
Mar07

SEO. In-House or Outsource? The Sequel. (Part 2 of 3)

You’ve been going back and forth. Made pros and cons lists and we bet this has probably made your head spin — should you bring in your own SEO team from scratch or should you hire a top agency for your SEO campaign? Part one of our in-house/outsource discussion covered two foundational elements to consider […]
Feb28

SEO. In-House or Outsource? (Part 1 of 3)

In our previous article, “The Notorious SEO”, we talked about what the heck SEO is and why every business needs it. Think of it as a sort of introductory chapter in our story. (And if you don’t know what SEO is all about, you should read it.) Now, assuming that you understand what SEO is […]
Jan31

The Notorious SEO

You know its name. You’ve seen it on social media. You can’t go a day without hearing the word “Google.” But you’re still not quite sure what it all means. We get it, it’s a lot. And in this post, we’re going to break it down to help convey the importance and the nuances. So, […]
Dec31

Red Chalk Looks Back at the Year — An Homage to Creativity

The business of creativity can be quite, well, interesting. And while ideas are meant to soar and explore possibilities, they have to be rooted in strong foundations. Which is why, we firmly believe, that you have to encourage adventurous opportunities to exercise the “imagination muscle,” but also have to have sensible, results-oriented goals. It’s a […]
Mar01

Why You Should Know About Ramona, Our Happiness Counselor

Every design studio, every branding house, every advertising agency has one. You know, that one employee who has to be the center of attention, who comes in late and leaves early, that Queen Bee who lords over all, that creative mind that says one brilliant word in a meeting and leaves the rest of us […]
Dec17

It’s a Green Light to Launch the New AskHRgreen.org Website

We are untying a big red bow on a big green website… Want to know exactly what you can recycle in your city? AskHRgreen.org. Want to find out where you can find the next rain barrel workshop? AskHRgreen.org. Want to bookmark information about native plants or share a tip card about soil testing? AskHRgreen.org. We have always […]
Dec07

Which Social Media Channels Are The Best For Me?

Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]

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