Jun11
A Letter to Our Clients
Dear Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things need […]
May09
It’s Time to Talk About Your Elephant • Part 1 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. Introducing “The Elephant and the Rider” analogy. Let’s take our first look at this metaphorical mammoth in the room, or in this […]
May09
Retain Customers By Appealing to the Elephant • Part 2 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read it yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 We are […]
May09
Oh, How Elephants Hate Losing Things • Part 3 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
May09
An Elephant is Making Your Financial Decisions • Part 4 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
Apr16
What’s the Difference Between Brand, Branding and Brand Identity?
These days, the word “brand” is used by just about everyone in everything and everywhere. Do a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take another quick […]
Feb01
Books and Tips to Help You Improve Your Writing Skills
Writing tips from Elizabeth, our Public Relations expert… Have you been tagged in the “Seven-day Book Challenge”? It’s made the rounds on Facebook, as friends call out friends to post covers of their favorite books once a day for seven days running. No explanation, no words—just the cover. It’s intriguing to see the choices my […]
Jan05
Properly Catering to Customers Begins with Better Business Alignment
We checked in with CEO and owner of Cater Boom, Shaun Kisler, to learn what he valued the most of his experience working with Red Chalk Studios to reposition and strengthen his brand. Shaun Kisler was frustrated. He was in medical sales doing a lot of catering and lunch-and-learn events, and needed a faster […]
Jan01
Telling a Story Through Public Relations – Where to Start
Understanding the power of public relations, from Elizabeth, our PR expert… When my daughters were little, they occasionally asked about my job. What do I do, what am I writing and who is it for? They loved to read and to be read to, and we three enjoyed escaping into the adventurous lives of Little […]
Dec24
A Retrospective of Merry Merry and Happy New Year Videos
It all started when we challenged then-interns Suzanne and Lizzi to create a smashing stop-motion holiday video for Red Chalk. Not an easy request for two fledgling designers and animators — but, in for a penny, in for a pound, as the kids say. Not only did they rock it, they got us jonesing for […]
