Chalk Talk

Let's talk brand strategies. Let's talk marketing tactics. Let's talk about design and communication. Let's talk about how to strengthen your business.

Mar15

SEO. In-House vs. Outsourcing: Closing Credits

Time, money, staffing, secret clues to buried treasure — it ALL has to be considered when deciding whether to hire an in-house SEO team or to outsource to an agency. In our previous posts, “SEO. In-House vs Outsource” and “The Sequel” we reviewed the major factors to consider such as budgeting, staff requirements, time and […]
Mar07

SEO. In-House or Outsource? The Sequel.

You’ve been going back and forth. Made pros and cons lists and we bet this has probably made your head spin — should you bring in your own SEO team from scratch or should you hire a top agency for your SEO campaign? Part one of our in-house/outsource discussion covered two foundational elements to consider […]
Feb28

SEO. In-House or Outsource?

In our previous article, “The Notorious SEO”, we talked about what the heck SEO is and why every business needs it. Think of it as a sort of introductory chapter in our story. (And if you don’t know what SEO is all about, you should read it.) Now, assuming that you understand what SEO is […]
Jan31

The Notorious SEO

You know its name. You’ve seen it on social media. You can’t go a day without hearing the word “Google.” But you’re still not quite sure what it all means. We get it, it’s a lot. And in this post, we’re going to break it down to help convey the importance and the nuances. So, […]
Dec31

Five Tips for Getting the Most From a Small PPC Budget

Your “small” could be someone else’s “big.” Who knows? What we do know is that “small” is subjective. Say you’re a small business. It’s probably not small to you… So, no matter the actual size of your business, it’s common to have a limited marketing budget. Splitting it among all the channels you want to […]
Dec31

Red Chalk Looks Back at 2018 — An Homage to Creativity

The business of creativity can be quite, well, interesting. And while ideas are meant to soar and explore possibilities, they have to be rooted in strong foundations. Which is why, we firmly believe, that you have to encourage adventurous opportunities to exercise the “imagination muscle,” but also have to have sensible, results-oriented goals. It’s a […]
Mar01

Why You Should Know About Ramona, Our Happiness Counselor

Every design studio, every branding house, every advertising agency has one. You know, that one employee who has to be the center of attention, who comes in late and leaves early, that Queen B who lords over all, that creative mind that says one brilliant word in a meeting and leaves the rest of us […]
Dec17

It’s a Green Light to Launch the New AskHRgreen.org Website

We are untying a big red bow on a big green website… Want to know exactly what you can recycle in your city? AskHRgreen.org. Want to find out where you can find the next rain barrel workshop? AskHRgreen.org. Want to bookmark information about native plants or share a tip card about soil testing? AskHRgreen.org. We have always […]
Dec07

Which Social Media Channels Are The Best For Me?

Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]
Nov13

The Company We Keep — And For Which We Are Grateful

It’s a rainy, nasty Monday morning, and as I look at the grumpy faces of the other drivers heading in to work, I realize I’m happy. Why? We’ve wrapped up a new website for a small farmer in Virginia who is doing outstanding work in organic and permaculture efforts; Cricket’s Cove was named the first […]

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