Chalk Talk

Let's talk brand strategies. Let's talk marketing tactics. Let's talk about design and communication. Let's talk about how to strengthen your business.

Red Chalk Studios creative team

Mar07

SEO. In-House or Outsource? The Sequel. (Part 2 of 3)

You’ve been going back and forth. Made pros and cons lists and we bet this has probably made your head spin — should you bring in your own SEO team from scratch or should you hire a top agency for your SEO campaign? Part one of our in-house/outsource discussion covered two foundational elements to consider […]
Feb28

SEO. In-House or Outsource? (Part 1 of 3)

In our previous article, “The Notorious SEO”, we talked about what the heck SEO is and why every business needs it. Think of it as a sort of introductory chapter in our story. (And if you don’t know what SEO is all about, you should read it.) Now, assuming that you understand what SEO is […]
Jan31

The Notorious SEO

You know its name. You’ve seen it on social media. You can’t go a day without hearing the word “Google.” But you’re still not quite sure what it all means. We get it, it’s a lot. And in this post, we’re going to break it down to help convey the importance and the nuances. So, […]
Dec31

Red Chalk Looks Back at 2018 — An Homage to Creativity

The business of creativity can be quite, well, interesting. And while ideas are meant to soar and explore possibilities, they have to be rooted in strong foundations. Which is why, we firmly believe, that you have to encourage adventurous opportunities to exercise the “imagination muscle,” but also have to have sensible, results-oriented goals. It’s a […]
Mar01

Why You Should Know About Ramona, Our Happiness Counselor

Every design studio, every branding house, every advertising agency has one. You know, that one employee who has to be the center of attention, who comes in late and leaves early, that Queen Bee who lords over all, that creative mind that says one brilliant word in a meeting and leaves the rest of us […]
Dec17

It’s a Green Light to Launch the New AskHRgreen.org Website

We are untying a big red bow on a big green website… Want to know exactly what you can recycle in your city? AskHRgreen.org. Want to find out where you can find the next rain barrel workshop? AskHRgreen.org. Want to bookmark information about native plants or share a tip card about soil testing? AskHRgreen.org. We have always […]
Dec07

Which Social Media Channels Are The Best For Me?

Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]
Feb06

Red Chalk Studios Expands with Acquisition of Cahoon & Cross

Red Chalk Studios is a full-service creative agency based in Virginia Beach, Virginia, with over 17 years of experience in developing and delivering brand strategies and marketing campaigns for clients big and small. We develop brand ideas and tell our clients’ stories in the most authentic way possible — stories that are built through mindful […]
Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was — wait for it — 76 ads of […]
Dec20

Signs Your Brand May Need a Realignment Strategy

A strong brand that tells your story truthfully and powerfully is probably your business’s greatest asset. A brand that’s off course, isn’t a true reflection of who you are or what you do, or doesn’t mean much to your target market, can be a huge drag on your success. To be clear, if you’re not emphatically sure […]

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