Your Marketing Toolbox

May09

It’s Time to Talk About Your Elephant • Part 1 of 4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day.   Introducing “The Elephant and the Rider” analogy. Let’s take our first look at this metaphorical mammoth in the room, or in this […]
May09

Retain Customers By Appealing to the Elephant • Part 2 of 4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read it yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1   We are […]
May09

Oh, How Elephants Hate Losing Things • Part 3 of 4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
May09

An Elephant is Making Your Financial Decisions • Part 4 of 4

Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
Feb01

Books and Tips to Help You Improve Your Writing Skills

Writing tips from Elizabeth, our Public Relations expert… Have you been tagged in the “Seven-day Book Challenge”? It’s made the rounds on Facebook lately, as friends call out friends to post covers of their favorite books once a day for seven days running. No explanation, no words—just the cover. It’s intriguing to see the choices […]
Jan01

Telling a Story Through Public Relations – Where to Start

Understanding the power of public relations, from Elizabeth, our PR expert… When my daughters were little, they occasionally asked about my job. What do I do, what am I writing and who is it for? They loved to read and to be read to, and we three enjoyed escaping into the adventurous lives of Little […]
Dec31

Five Tips for Getting the Most From a Small PPC Budget

Your “small” could be someone else’s “big.” Who knows? What we do know is that “small” is subjective. Say you’re a small business. It’s probably not small to you… So, no matter the actual size of your business, it’s common to have a limited marketing budget. Splitting it among all the channels you want to […]
Aug15

How to Get More Than “Fifteen Minutes of Fame”

  In the future, everyone will be world-famous for 15 minutes.   Whether Andy Warhol really uttered those words is uncertain, but the notion of experiencing a fleeting, celebratory 15 minutes of fame has been flying around since the artist’s celebrity rocket took off in the 1970s. The idea behind the catchphrase is that sooner […]
May23

The Right Way To Write For Social Media Success

Writing for social media is not any different than writing for any other content platform. There. There’s your answer. Thank you, and goodnight! Just kidding, that would have been a terrible article. The foundational principles of effective copywriting easily apply to the scan-able, swipe-able world of social media — with a few important tweaks to […]
May11

The Reality of Digital Marketing Expectations

It’s pretty ironic, isn’t it, that the flood of information on the Internet about marketing on the Internet makes it easy to drown in all the confusion. One company’s sales pitch could sound like fact when, well, maybe it’s not. And trying to interpret Google-speak is like trying to speak Dothraki. It can be overwhelming […]

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