Marketing

Jun13

In Today’s Digital Advertising Landscape, What Would Don Draper Do?

“Change is neither good nor bad. It simply is.” – Don Draper To say that advertising has come a long way since the 1960s-era series “Mad Men” is a total understatement. If you’re in marketing and advertising and have not seen the AMC award-winning series, go watch it now, it’s on Netflix. You’ll appreciate the […]
Jun06

Telling a Story Through Public Relations – Where to Start

When my daughters were little, they occasionally asked about my job. What do I do, what am I writing and who is it for? They loved to read and to be read to, and we three enjoyed escaping into the adventurous lives of Little Bear, Olivia and Poppleton, along with a whimsical cast of other […]
May23

The Right Way To Write For Social Media Success

Writing for social media is not any different than writing for any other content platform. There. There’s your answer. Thank you, and goodnight! Just kidding, that would have been a terrible article. The foundational principles of effective copywriting easily apply to the scan-able, swipe-able world of social media — with a few important tweaks to […]
May17

The Latest Features and Hot Topics from Google Marketing Live: Part 2

We continue our recap of Google’s annual marketing conference — “Google Marketing Live.” In “Part 1” we revealed some of our favorite and not so favorite feature announcements made on Day One. On Day Two of the Google Marketing Live conference, Google transitioned to discussions around strategy and important industry topics rather than Google features. […]
May17

The Latest Features and Hot Topics from Google Marketing Live: Part 1

This week Google is hosting their annual marketing conference — “Google Marketing Live.” On Day One, they announced marketing and advertising features that have either been newly launched or are on the horizon. We’ll breakdown the standout features in this post. We’ve also recapped Day Two’s industry and strategic conversations in our “Part 2.” So, […]
May10

The Reality of Digital Marketing Expectations

It’s pretty ironic, isn’t it, that the flood of information on the Internet about marketing on the Internet makes it easy to drown in all the confusion. One company’s sales pitch could sound like fact when, well, maybe it’s not. And trying to interpret Google-speak is like trying to speak Dothraki. It can be overwhelming […]
Apr11

Seven Digital Marketing Mistakes to Avoid

Sometimes the concept of “digital marketing” can seem chaotic, like the wild, wild west — it’s there and people are flocking to it, but no one’s really conquered it yet. An uncharted and continuously changing landscape can be quite intimidating. There are new rules, unfamiliar nuances, and misinformation out there. And that’s where mistakes can […]
Apr04

Three Reasons Why Your Business Needs Social Media Marketing

Your customers, your target audience, the eyeballs you want on your business are ALL on social media. They access social media on their phones while they’re walking, on their computers while they’re working, and on their tablets while they’re on the couch. Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest… Social media is now so deeply integrated […]
Mar21

The All-You-Can-Eat “Google Campaign” Buffet

Ah, remember the good ol’ days when there was only one way to run paid ads on Google? Those were simpler times, back when we had Razor phones that didn’t connect to the internet, when most shopping was done in a store and Amazon was just for books. Before Snapchat filters and emojis… Wow, things […]
Mar15

SEO. In-House vs. Outsourcing: Closing Credits

Time, money, staffing, secret clues to buried treasure — it ALL has to be considered when deciding whether to hire an in-house SEO team or to outsource to an agency. In our previous posts, “SEO. In-House vs Outsource” and “The Sequel” we reviewed the major factors to consider such as budgeting, staff requirements, time and […]

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