Feb15
Brand Archetypes: What kind of Lover are you?
Not to be too suggestive… Well, forget that, we DO want to be suggestive. Were you attracted, even titillated, by that headline? We hope so, and it’s in keeping with this month’s focus on the Lover archetypal family. In general, the five personas that make up the Lover archetypal family share shades of love and […]
Feb08
Intro to Brand Archetypes: 1 of 3
Quick. When we say “Harley-Davidson,” what do you think of? <pause> Motorcycles aside, if you thought “freedom” or “loud” or “badass wearing a leather jacket,” then the Harley-Davidson company would be quite happy. Why? Because you have understood and clearly identified their brand personality, which is reflective of their primary brand archetype: the Rebel. An […]
Feb07
Five Compelling Reasons Your Business Needs to Use Brand Archetypes: 2 of 3
We introduced archetypes in An Intro to Brand Archetypes, listing the twelve fundamental archetype families and their extension archetypes, for a total of sixty archetypes. Red Chalk Studios uses all sixty to help businesses discover their brand archetypes. And yes, we said archetypes, plural. Why should businesses use brand archetypes? Harnessing the power of […]
Feb06
The Power of Brand Archetypes and How to Use Them: 3 of 3
We just connect with some brands, don’t we? We have a bond and it’s hard to describe exactly why. It’s as if we know them. In some cases, it’s as if we love them. For example, are you Coke or Pepsi? Chick-fil-A or Popeye’s? iPhone or Samsung? What is it that attracts us to these […]
