Feb15
Brand Archetypes: What kind of Lover are you?
Not to be too suggestive… Well, forget that, we DO want to be suggestive. Were you attracted, even titillated, by that headline? We hope so, and it’s in keeping with this month’s focus on the Lover archetypal family. In general, the five personas that make up the Lover archetypal family share shades of love and […]
Feb08
Intro to Brand Archetypes: 1 of 3
Quick. When we say “Harley-Davidson,” what do you think of? <pause> Motorcycles aside, if you thought “freedom” or “loud” or “badass wearing a leather jacket,” then the Harley-Davidson company would be quite happy. Why? Because you have understood and clearly identified their brand personality, which is reflective of their primary brand archetype: the Rebel. An […]
Feb07
Five Compelling Reasons Your Business Needs to Use Brand Archetypes: 2 of 3
We introduced archetypes in An Intro to Brand Archetypes, listing the twelve fundamental archetype families and their extension archetypes, for a total of sixty archetypes. Red Chalk Studios uses all sixty to help businesses discover their brand archetypes. And yes, we said archetypes, plural. Why should businesses use brand archetypes? Harnessing the power of […]
Feb06
The Power of Brand Archetypes and How to Use Them: 3 of 3
We just connect with some brands, don’t we? We have a bond and it’s hard to describe exactly why. It’s as if we know them. In some cases, it’s as if we love them. For example, are you Coke or Pepsi? Chick-fil-A or Popeye’s? iPhone or Samsung? What is it that attracts us to these […]
Jan22
Three Game-Changing Strategies To Managing Your Brand Consistency in 2022
Getting to know you, getting to know all about you… Recognize that song from “The King and I”? Whether you do or don’t, getting to know someone is the first thing you do before becoming friends. And really, isn’t that what you’re trying to do when attracting customers? Absolutely. But how do you do that? […]
Jan20
Five Tips for Getting the Most From a Small PPC Budget in 2022
Your “small” could be someone else’s “big.” Who knows? What we do know is that “small” is subjective. Say you’re a small business. It’s probably not small to you… So, no matter the actual size of your business, it’s common to have a limited marketing budget. Splitting it among all the channels you want to […]
Jan10
Seven Digital Marketing Mistakes to Avoid in 2022
Sometimes the concept of “digital marketing” can seem chaotic, like the wild, wild west — it’s there and people are flocking to it, but no one’s really conquered it yet. An uncharted and continuously changing landscape can be quite intimidating. There are new rules, unfamiliar nuances, and misinformation out there. And that’s where mistakes can […]
Jun11
A Letter to Our Clients
Dear Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things need […]
Apr16
What’s the Difference Between Brand, Branding and Brand Identity?
These days, the word “brand” is used by just about everyone in everything and everywhere. Do a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take another quick […]
Feb01
Books and Tips to Help You Improve Your Writing Skills
Writing tips from Elizabeth, our Public Relations expert… Have you been tagged in the “Seven-day Book Challenge”? It’s made the rounds on Facebook, as friends call out friends to post covers of their favorite books once a day for seven days running. No explanation, no words—just the cover. It’s intriguing to see the choices my […]
