Kim Nelson

Dec24

A Retrospective of Merry Merry and Happy New Year Videos

It all started when we challenged then-interns Suzanne and Lizzi to create a smashing stop-motion holiday video for Red Chalk. Not an easy request for two fledgling designers and animators — but, in for a penny, in for a pound, as the kids say. Not only did they rock it, they got us jonesing for […]
Jan17

Red Chalk Studios Helps Music Makers Maximize Their Potential

Robert Smith had a vision for what he wanted Music Makers to be. He had been a teacher at the studio for two years, but when he was approached by the owners to buy it, he took the opportunity to make it his own.   A little background: Music Makers is a studio that offers […]
Jan17

Fine Tuning a Community Orchestra Includes Smart Branding Insight and the Right Marketing Tools

Symphonicity, the community orchestra of Virginia Beach, was at a turning point.   The founder and music director of the orchestra was retiring after 35 years, and the non-profit arts organization’s board had created a committee to help them find a new maestro. Enter Red Chalk Studios.    Getting to know this group of passionate […]
Dec31

Five Tips for Getting the Most From a Small PPC Budget

Your “small” could be someone else’s “big.” Who knows? What we do know is that “small” is subjective. Say you’re a small business. It’s probably not small to you… So, no matter the actual size of your business, it’s common to have a limited marketing budget. Splitting it among all the channels you want to […]
Aug15

How to Get More Than “Fifteen Minutes of Fame”

  In the future, everyone will be world-famous for 15 minutes.   Whether Andy Warhol really uttered those words is uncertain, but the notion of experiencing a fleeting, celebratory 15 minutes of fame has been flying around since the artist’s celebrity rocket took off in the 1970s. The idea behind the catchphrase is that sooner […]
May23

The Right Way To Write For Social Media Success

Writing for social media is not any different than writing for any other content platform. There. There’s your answer. Thank you, and goodnight! Just kidding, that would have been a terrible article. The foundational principles of effective copywriting easily apply to the scan-able, swipe-able world of social media — with a few important tweaks to […]
May11

The Reality of Digital Marketing Expectations

It’s pretty ironic, isn’t it, that the flood of information on the Internet about marketing on the Internet makes it easy to drown in all the confusion. One company’s sales pitch could sound like fact when, well, maybe it’s not. And trying to interpret Google-speak is like trying to speak Dothraki. It can be overwhelming […]
Apr11

Seven Digital Marketing Mistakes to Avoid

Sometimes the concept of “digital marketing” can seem chaotic, like the wild, wild west — it’s there and people are flocking to it, but no one’s really conquered it yet. An uncharted and continuously changing landscape can be quite intimidating. There are new rules, unfamiliar nuances, and misinformation out there. And that’s where mistakes can […]
Apr04

Three Reasons Why Your Business Needs Social Media Marketing

Your customers, your target audience, the eyeballs you want on your business are ALL on social media. They access social media on their phones while they’re walking, on their computers while they’re working, and on their tablets while they’re on the couch. Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest… Social media is now so deeply integrated […]
Mar15

SEO. In-House vs. Outsourcing: Closing Credits (Part 3 of 3)

Time, money, staffing, secret clues to buried treasure — it ALL has to be considered when deciding whether to hire an in-house SEO team or to outsource to an agency. In our previous posts, “SEO. In-House vs Outsource” and “The Sequel” we reviewed the major factors to consider such as budgeting, staff requirements, time and […]

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