Chalk Talk

Let's talk brand strategies. Let's talk marketing tactics. Let's talk about design and communication. Let's talk about how to strengthen your business.

May10

The Reality of Digital Marketing Expectations

It’s pretty ironic, isn’t it, that the flood of information on the Internet about marketing on the Internet makes it easy to drown in all the confusion. One company’s sales pitch could sound like fact when, well, maybe it’s not. And trying to interpret Google-speak is like trying to speak Dothraki. It can be overwhelming […]
Apr26

Six Lessons I Wish College Had Taught Me – Real World: Designer Edition

You remember all the studying, projects, feedback, papers, reading, reviews, presentations and so on during your formidable college years? Or maybe you’re knee deep in the trenches at this very moment. College, that in-between time of your life when you’re getting ready for bigger and better plans — preparing for the “real world,” right? Well, […]
Apr11

Seven Digital Marketing Mistakes to Avoid

Sometimes the concept of “digital marketing” can seem chaotic, like the wild, wild west — it’s there and people are flocking to it, but no one’s really conquered it yet. An uncharted and continuously changing landscape can be quite intimidating. There are new rules, unfamiliar nuances, and misinformation out there. And that’s where mistakes can […]
Apr04

Three Reasons Why Your Business Needs Social Media Marketing

Your customers, your target audience, the eyeballs you want on your business are ALL on social media. They access social media on their phones while they’re walking, on their computers while they’re working, and on their tablets while they’re on the couch. Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest… Social media is now so deeply integrated […]
Mar21

The All-You-Can-Eat “Google Campaign” Buffet

Ah, remember the good ol’ days when there was only one way to run paid ads on Google? Those were simpler times, back when we had Razor phones that didn’t connect to the internet, when most shopping was done in a store and Amazon was just for books. Before Snapchat filters and emojis… Wow, things […]
Mar15

SEO. In-House vs. Outsourcing: Closing Credits

Time, money, staffing, secret clues to buried treasure — it ALL has to be considered when deciding whether to hire an in-house SEO team or to outsource to an agency. In our previous posts, “SEO. In-House vs Outsource” and “The Sequel” we reviewed the major factors to consider such as budgeting, staff requirements, time and […]
Mar07

SEO. In-House or Outsource? The Sequel.

You’ve been going back and forth. Made pros and cons lists and we bet this has probably made your head spin — should you bring in your own SEO team from scratch or should you hire a top agency for your SEO campaign? Part one of our in-house/outsource discussion covered two foundational elements to consider […]
Feb28

SEO. In-House or Outsource?

In our previous article, “The Notorious SEO”, we talked about what the heck SEO is and why every business needs it. Think of it as a sort of introductory chapter in our story. (And if you don’t know what SEO is all about, you should read it.) Now, assuming that you understand what SEO is […]
Jan31

The Notorious SEO

You know its name. You’ve seen it on social media. You can’t go a day without hearing the word “Google.” But you’re still not quite sure what it all means. We get it, it’s a lot. And in this post, we’re going to break it down to help convey the importance and the nuances. So, […]
Dec31

Five Tips for Getting the Most From a Small PPC Budget

Your “small” could be someone else’s “big.” Who knows? What we do know is that “small” is subjective. Say you’re a small business. It’s probably not small to you… So, no matter the actual size of your business, it’s common to have a limited marketing budget. Splitting it among all the channels you want to […]

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