Building Your Brand

Oct19

A Bad Spell of Branding

I confess. I make instant judgments. The above photo is an exception*, but when I see misspellings and bad punctuation, I immediately judge the writer as unintelligent, uneducated, or, worst of all, lazy. I hate to admit it, but I’m so bothered and distracted by it that I totally lose the impact of the message. […]
Jan01

Brand Thinking : What is Branding?

Branding… what the heck is it? Many of our clients come to us thinking their logo is their brand. Well, in the original sense of the word, that is true. Just like ranchers burning their “brands” or marks in livestock to identify ownership, a logo is your “mark.” But there’s a much bigger and more […]

Interested in growing your business?