Building Your Brand

Mar05

A Taste Toast to Whiskey

Red Chalk Studios’ second Whiskey Roundtable is in the books and—like whiskey itself—we’re feeling quite warm and wonderful about it. It began last year when Red Chalk organized an informal “out-of-focus” group to help us research whiskey perceptions and insights as we embarked on the brand development of a new whiskey client. We had 9 tasters that night and […]
Oct19

A Bad Spell of Branding

I confess. I make instant judgments. The above photo is an exception*, but when I see misspellings and bad punctuation, I immediately judge the writer as unintelligent, uneducated, or, worst of all, lazy. I hate to admit it, but I’m so bothered and distracted by it that I totally lose the impact of the message. […]

Interested in growing your business?