Ellen McBride

Mar01

Why You Should Know About Ramona, Our Happiness Counselor

Every design studio, every branding house, every advertising agency has one. You know, that one employee who has to be the center of attention, who comes in late and leaves early, that Queen Bee who lords over all, that creative mind that says one brilliant word in a meeting and leaves the rest of us […]
Dec17

It’s a Green Light to Launch the New AskHRgreen.org Website

We are untying a big red bow on a big green website… Want to know exactly what you can recycle in your city? AskHRgreen.org. Want to find out where you can find the next rain barrel workshop? AskHRgreen.org. Want to bookmark information about native plants or share a tip card about soil testing? AskHRgreen.org. We have always […]
Dec07

Which Social Media Channels Are The Best For Me?

Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]
Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was — wait for it — 76 ads of […]
Dec20

Signs Your Brand May Need a Realignment Strategy

A strong brand that tells your story truthfully and powerfully is probably your business’s greatest asset. A brand that’s off course, isn’t a true reflection of who you are or what you do, or doesn’t mean much to your target market, can be a huge drag on your success. To be clear, if you’re not emphatically sure […]
Sep04

It’s Not Just What You Say, It’s How You Say It

“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell […]
Mar05

A Taste Toast to Whiskey

Red Chalk Studios’ second Whiskey Roundtable is in the books and—like whiskey itself—we’re feeling quite warm and wonderful about it. It began last year when Red Chalk organized an informal “out-of-focus” group to help us research whiskey perceptions and insights as we embarked on the brand development of a new whiskey client. We had nine […]

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