Your Marketing Toolbox

Apr11

Seven Digital Marketing Mistakes to Avoid

Sometimes the concept of “digital marketing” can seem chaotic, like the wild, wild west — it’s there and people are flocking to it, but no one’s really conquered it yet. An uncharted and continuously changing landscape can be quite intimidating. There are new rules, unfamiliar nuances, and misinformation out there. And that’s where mistakes can […]
Apr04

Three Reasons Why Your Business Needs Social Media Marketing

Your customers, your target audience, the eyeballs you want on your business are ALL on social media. They access social media on their phones while they’re walking, on their computers while they’re working, and on their tablets while they’re on the couch. Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest… Social media is now so deeply integrated […]
Mar15

SEO. In-House vs. Outsourcing: Closing Credits (Part 3 of 3)

Time, money, staffing, secret clues to buried treasure — it ALL has to be considered when deciding whether to hire an in-house SEO team or to outsource to an agency. In our previous posts, “SEO. In-House vs Outsource” and “The Sequel” we reviewed the major factors to consider such as budgeting, staff requirements, time and […]
Mar07

SEO. In-House or Outsource? The Sequel. (Part 2 of 3)

You’ve been going back and forth. Made pros and cons lists and we bet this has probably made your head spin — should you bring in your own SEO team from scratch or should you hire a top agency for your SEO campaign? Part one of our in-house/outsource discussion covered two foundational elements to consider […]
Feb28

SEO. In-House or Outsource? (Part 1 of 3)

In our previous article, “The Notorious SEO”, we talked about what the heck SEO is and why every business needs it. Think of it as a sort of introductory chapter in our story. (And if you don’t know what SEO is all about, you should read it.) Now, assuming that you understand what SEO is […]
Jan31

The Notorious SEO

You know its name. You’ve seen it on social media. You can’t go a day without hearing the word “Google.” But you’re still not quite sure what it all means. We get it, it’s a lot. And in this post, we’re going to break it down to help convey the importance and the nuances. So, […]
Dec07

Which Social Media Channels Are The Best For Me?

Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]
Jan31

Your Brand’s Market Exposure

Back in 1964, a study carried out by Bauer and Greyser was reported in 1968 in Advertising in America: The Consumer View. (1) It showed that in four major media — magazines, newspapers, radio and television — the average number of exposures in a full waking day was — wait for it — 76 ads of […]
Sep04

It’s Not Just What You Say, It’s How You Say It

“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell […]

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