Jan01
Telling a Story Through Public Relations – Where to Start
Understanding the power of public relations, from Elizabeth, our PR expert… When my daughters were little, they occasionally asked about my job. What do I do, what am I writing and who is it for? They loved to read and to be read to, and we three enjoyed escaping into the adventurous lives of Little […]
Jan17
Red Chalk Studios Helps Music Makers Maximize Their Potential
Robert Smith had a vision for what he wanted Music Makers to be. He had been a teacher at the studio for two years, but when he was approached by the owners to buy it, he took the opportunity to make it his own. A little background: Music Makers is a studio that offers […]
Jan17
Fine Tuning a Community Orchestra Includes Smart Branding Insight and the Right Marketing Tools
Symphonicity, the community orchestra of Virginia Beach, was at a turning point. The founder and music director of the orchestra was retiring after 35 years, and the non-profit arts organization’s board had created a committee to help them find a new maestro. Enter Red Chalk Studios. Getting to know this group of passionate […]
Dec07
Which Social Media Channels Are The Best For Me?
Chances are, you should be using a social media channel (or two, or more) to help market your business. But what do you do? How do you get started? If you’re already out there, are you doing it correctly? And how could you improve what you’re doing? First, you need to know the answers to […]
Dec20
Signs Your Brand May Need a Realignment Strategy
A strong brand that tells your story truthfully and powerfully is probably your business’s greatest asset. A brand that’s off course, isn’t a true reflection of who you are or what you do, or doesn’t mean much to your target market, can be a huge drag on your success. To be clear, if you’re not emphatically sure […]
Sep04
It’s Not Just What You Say, It’s How You Say It
“Tell us a story.” Most of us can relate to being on the giving or the receiving end of the plea for a story. It’s true in your personal life and it’s true in business. Stories capture our attention. Stories make presentations better. Stories make ideas stick. Stories help us be more persuasive. Smart leaders tell […]
Mar05
A Taste Toast to Whiskey
Red Chalk Studios’ second Whiskey Roundtable is in the books and—like whiskey itself—we’re feeling quite warm and wonderful about it. It began last year when Red Chalk organized an informal “out-of-focus” group to help us research whiskey perceptions and insights as we embarked on the brand development of a new whiskey client. We had nine […]
