Aug23
Brand Archetypes: The Magician
Oh, the power of perception… Your business is one that helps people dream big dreams. And then brings them to life. Is your business also one that turns the ordinary into extraordinary? Is it a trusted advisor that seemingly knows the truth and delivers the best outcomes? Is it clever and charismatic and, dare we […]
Aug23
Brand Archetypes: What kind of Magician are you?
It’s all about curiosity and transformation. Your business exemplifies the personality of a thinker, one that is inquisitive and questioning. This search for ideas or answers or solutions and the process of transformation are what drive your business… And this archetype. Magician archetype businesses are curious thinkers who explore the inner workings of the universe, […]
Aug03
Brand Archetypes: The Sovereign
Do you have a “boss” business? Is your business brand that of a leader, one that is imbued with dignity and tradition, embracing proper behavior? If so, you are a Sovereign and your business is all about privilege and status. As a brand, you are controlled with a, dare we say, royal feel? (Is it […]
Aug03
Brand Archetypes: What kind of Sovereign are you?
Are you large and in charge? Is your business all about being the leader in your industry? Do you have a nobility about you, perhaps even an untouchable quality that seems to elevate your status? Do you feel motivated by growth and expansion, but are pursuing it by carefully controlled and measured means? If you […]
Jun15
Brand Archetypes: The Explorer
Does your business embrace the idea of new experiences and expanded horizons? As a brand, is your business mantra, “Time to hit the open road”? Does it celebrate the urge to set out on a journey and make discoveries along the way? If those answers are yes, then your business, my independent friend, is an […]
Jun15
Brand Archetypes: What kind of Explorer are you?
Is the open road calling? Does your business wrap itself around exploration? Is your brand all about setting out to discover the great unknown, one that celebrates new perspectives and expanded horizons? Or, perhaps, your business brand is motivated by inner discovery and staying true to the authentic self. Does any of this sound familiar? […]
May23
Brand Archetypes: The Sage
Is your business one that dispenses wisdom? Is its brand persona one of thoughtful contemplation and compassion? If so, your brand reflects the qualities of the Sage. It embraces truth seeking and shares the kind of knowledge that comes from experience. Not to sound too much like the proverbial “elder on top of the mountain,” […]
May23
Brand Archetypes: What kind of Sage are you?
Are you a truth seeker and a giver of Sage advice? If your business brand is one that thrives on knowledge, one that thrives on sharing information and discovery, then you might very well be the Sage. Businesses that identify as the Sage archetype share traits that include excellent communication and a love of education. […]
Apr25
Brand Archetypes: The Innocent
Joyful. Trusting. Optimistic. If these are the traits of your business, your brand archetype is the Innocent. Of course (and, perhaps, obviously), if your business is described as “innocent,” it exudes purity and wholesomeness. It may also embrace wonder and simplicity, and there is emphasis on inner peace, acceptance and renewal. As a brand, the […]
Apr25
Brand Archetypes: What kind of Innocent are you?
Is your brand as innocent as it seems? What does it mean to be innocent? Does it simply mean that you’re not guilty? Oh, no, it’s so much more than that. As your business’s brand archetype, being Innocent (now with a capital “I”) means that your business is about wonder and honesty. Maybe your products […]
