Jan22
Three Game-Changing Strategies To Managing Your Brand Consistency in 2022
Getting to know you, getting to know all about you… Recognize that song from “The King and I”? Whether you do or don’t, getting to know someone is the first thing you do before becoming friends. And really, isn’t that what you’re trying to do when attracting customers? Absolutely. But how do you do that? […]
Jan20
Five Tips for Getting the Most From a Small PPC Budget in 2022
Your “small” could be someone else’s “big.” Who knows? What we do know is that “small” is subjective. Say you’re a small business. It’s probably not small to you… So, no matter the actual size of your business, it’s common to have a limited marketing budget. Splitting it among all the channels you want to […]
Jan10
Seven Digital Marketing Mistakes to Avoid in 2022
Sometimes the concept of “digital marketing” can seem chaotic, like the wild, wild west — it’s there and people are flocking to it, but no one’s really conquered it yet. An uncharted and continuously changing landscape can be quite intimidating. There are new rules, unfamiliar nuances, and misinformation out there. And that’s where mistakes can […]
Jun11
A Letter to Our Clients
Dear Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things need […]
May09
It’s Time to Talk About Your Elephant • Part 1 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. Introducing “The Elephant and the Rider” analogy. Let’s take our first look at this metaphorical mammoth in the room, or in this […]
May09
Retain Customers By Appealing to the Elephant • Part 2 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read it yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 We are […]
May09
Oh, How Elephants Hate Losing Things • Part 3 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
May09
An Elephant is Making Your Financial Decisions • Part 4 of 4
Red Chalk Studios presents our series on buyer, or customer, psychology — what it is, why it matters, and how understanding it can make a powerful difference in your business every day. If you haven’t read them yet, back up and start with: It’s Time to Talk About Your Elephant, Part 1 Retain Customers By […]
Apr16
What’s the Difference Between Brand, Branding and Brand Identity?
These days, the word “brand” is used by just about everyone in everything and everywhere. Do a quick search for “brand” and Google shows almost 11.5 BILLION results. There are big brands, personal brands, product brands, company brands… Everything is a brand. Or so it seems. To make it even more overwhelming, take another quick […]
Feb01
Books and Tips to Help You Improve Your Writing Skills
Writing tips from Elizabeth, our Public Relations expert… Have you been tagged in the “Seven-day Book Challenge”? It’s made the rounds on Facebook, as friends call out friends to post covers of their favorite books once a day for seven days running. No explanation, no words—just the cover. It’s intriguing to see the choices my […]
